Immortalized in “Glengarry Glen Ross,” the phrase “always be closing” is no doubt emblazoned in the minds of sales and marketing professionals. What you may not be aware of, however, is that your lead generation websites should be designed with the same mindset. You might think a visitor who clicks onto your website multiple times becomes more likely to convert into a customer, but the truth is that unless your site can close the deal on the first try, those extra visits are amounting to surprisingly little.
In this guest post and presentation, Brad Shorr and the folks at internet marketing agency Straight North share what they learned after reviewing and validating more than 300,000 sales leads. They found that in 84 percent of cases, those leads were converted on the very first visit. And the more often a visitor went to a site, the less likely they were to convert. Take a look at the following presentation for a full breakdown of the numbers, as well as basic tips to ensure your lead generation website will always be closing.
Brad Shorr has more than 25 years of marketing and sales experience, and has been featured on leading business sites including Forbes and Entrepreneur. Shorr is Director of Content Strategy at Internet marketing agency Straight North, that provides SEO and PPC services.Keywords: conversions, design, Digital Strategies, landing pages, Lead Generation, value proposition