C&EN excel awards

Editor’s Desk: C&EN wins EXCEL awards

Our editor in chief gives a recap of C&EN Media Group activities at the recent Association Media & Publishing annual conference.

By Bibiana Campos Seijo

C&EN was first published in 1923. In its 95 year history, it has received many accolades, but every single one of them is special because they recognize a different team, a different story and a different set of circumstances.

To that end, June 25th was a very special day for C&EN as we received a number of accolades at the Association Media & Publishing EXCEL awards gala. This gala takes place during AM&P’s annual conference, an event that brings together several hundred communications professionals from nonprofit, association and alumni publishing organizations around the country.

C&EN had been shortlisted for 5 categories and received an award in each one of them as follows:

▸Digital Media, Video (Education) for the 2017 Nobel Prize in Chemistry video “Cryo-Electron Microscopy Explained”: Bronze Winner
Senior Editor of Multimedia Matt Davenport contributed this Speaking of Chemistry video as part of our exhaustive coverage of the 2017 Nobel Prizes.

▸Magazine, Cover, Illustration for “The Microbiome Comes to Cosmetics”: Silver Winner
Art Director Yang H. Ku created the striking and attention-grabbing cover inspired by the work of American pop artist Roy Lichtenstein to illustrate an annual feature on the latest advancements in the cosmetics field.

▸Magazine, Feature Article (100,000 or More) for “Supporting Mental Health”: Gold Winner
This thoughtful piece by Executive Editor Jyllian Kemsley tackled the issues surrounding graduate student mental health and suicide and what tools and practices schools can put in place to support this community of early-career chemists.

▸Promotional Content, Media Kit (Digital) for C&EN: Gold Winner
Our media kit is a set of promotional information about C&EN that is used by our sales team to provide advertisers with information about our products and services. (As readers of this blog, we hope you’ve seen it!) Senior Marketing Manager Sondra Hadden delighted the judges with C&EN’s 2017 media kit.

▸Promotional Content, Advertisement, Single Piece (Other) for C&EN BrandLab’s “New Technology Promises Greener Chemistry”: Bronze Winner
This sponsored piece was produced by our custom content studio, C&EN BrandLab, on behalf of advertising partner IKA. The team, led by Raj Mukhopadhyay created a compelling piece to support the launch of a new product in the electrochemistry space.

In addition, C&EN’s audience engagement editor, Dorea Reeser, was also recognized with an Emerging Leader Award. This accolade honors up-and-coming association publishing and communications professionals under the age of 35 “who are making a clear impact on their associations and the industry.” Dorea’s vision for C&EN’s social media channels has transformed our approach to audience development and yielded excellent results as we deepen our engagement with readers.

Congratulations to the teams, and to all EXCEL award winners!

Besides the awards, the C&EN team also had the opportunity to contribute to the conference program with four talks that covered topics as varied as social media, starting a custom publishing studio, applying a user-centered approach to product design, and the different ways that content can be leveraged for profitability.

All four sessions were very well attended – some were standing room only – and the Q&As that followed were lively. Of special interest was the presentation about how to start a custom studio as many societies and associations are now beginning to explore the opportunities this presents from a revenue diversification viewpoint. You can read about the presentation here – we were honored to be featured in a Forbes article about C&EN BrandLab just this week.

We are very proud of receiving the awards and of having the opportunity to share some of the lessons we have learned along the way while we have been transforming the C&EN brand. And the even better news? This is just the beginning: we are committed in investing in C&EN and its continued success.

Bibiana Campos Seijo C&EN advertising

Bibiana Campos Seijo
@BibianaCampos

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