Editor’s Desk: Planning Your 2019 Advertising Year with C&EN

Bibiana Campos Seijo reflects on our monumental year of marketing and branding, and previews highlighted content from our newly available 2019 media kit.

By Bibiana Campos Seijo

This year the C&EN Media Group debuted a number of innovative and exciting programs aimed at helping companies and brands tell their stories. Our custom content studio, C&EN BrandLab, has been working with Chemours, HP, Patheon, IKA and others to create stories, events, and long-tail campaigns that resonate with readers. We’ve used our proprietary insights to identify opportunities for brands to connect and engage with audience segments relevant to their business. We know what makes our audience tick and we start there when developing a campaign with you.

Case in point: 90% of readers surveyed in a brand lift study said they consider Chemours a thought leader after reading their sponsored content series recently published in C&EN. The work from C&EN BrandLab and our advertisers has won awards and been shortlisted alongside media outlets such as The Atlantic and NBC.

2019 C&EN Media Kit

In addition to our custom studio we have a number of new tools to help you reach your goals. Our Lead Generation Playbook serves as a guide for the science marketers who are looking to connect with today’s scientific buyers, and takes you through examples from other advertisers detailing how they leveraged our programs to gain thousands of high-quality leads. We’ve also launched new display ads across our websites that are already delivering above average click through rates. These new ads include a series of native ad units that allow more engaging visuals and copy.

Our editorial team continues to make C&EN a must-read for chemical scientists. In 2019 expect a steady stream of engaging content in honor of the International Year of the Periodic Table. And a continued effort to unearth the most promising new science, nascent companies, and young minds in programs like C&EN’s Talented 12. This year we were delighted to welcome Thermo Fisher Scientific as the exclusive sponsor of C&EN’s Talented 12, and work with them to highlight these brilliant young scientists via live events at the ACS National Meeting, social media campaigns, interactive quizzes, and more.

We’d love to connect with you on collaborations such as these in the year ahead. 

Our goal isn’t only to sell you advertising: our marketing and advertising experts are dedicated to helping you be successful, and connect your brand to the 150,000 ACS members who read C&EN and 27 million researchers who use the peer-reviewed literature from ACS journals each year.

Download our 2019 media kit to learn more about media solutions we offer and to find your sales contact that can assist you in planning your 2019 advertising year.

Best wishes,

Bibiana Campos Seijo C&EN advertising

Bibiana Campos Seijo
@BibianaCampos

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