Bringing a new scientific innovation to market is no simple task. Especially when that innovation is sold to sophisticated buyers, in lengthy sales cycles, and against deeply entrenched competition.
Such was the case with VUV Analytics’ Gas Chromatography (GC) – Vacuum Ultraviolet (VUV) technology. In this case study, Andrew from The Market Element agency will detail how the successful implementation of inbound marketing aided in the discovery and adoption of their novel instrument.
Keywords: case study, content marketing, Digital Strategies, inbound marketing, instrumentation, marketing automation, science marketing