science marketing case studies

Inbound & Innovation: A Case Study in Science Marketing

By C&EN Media Group

Bringing a new scientific innovation to market is no simple task. Especially when that innovation is sold to sophisticated buyers, in lengthy sales cycles, and against deeply entrenched competition.

Like a pair of hydrogen atoms, sophisticated scientific buyers and inbound marketing can’t help but bond.

Such was the case with VUV Analytics’ Gas Chromatography (GC) – Vacuum Ultraviolet (VUV) technology. In this case study, Andrew from The Market Element agency will detail how the successful implementation of inbound marketing aided in the discovery and adoption of their novel instrument.

 

View the case study today.

 

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