There’s been a lot of talking about content marketing, with no signs of slowing down. As science marketers, how can our niche community use the tactic to reach our specific audiences? C&EN Media Group compiled all the must-know stats in our latest infographic. Click the image to expand for the full view.
How are you using content marketing in your marketing plans? Tell us in the comments. We’d love to feature you!Keywords: advertising life sciences, content marketing, infographics, life sciences, marketing to scientists, research reports