Over the last few months, C&EN Media Group has presented a new profile series specific to the complex science marketing industry. If you’ve read our book already, we’d love to hear your thoughts! If not, we’ll be featuring each of the profiles here in our Marketing Elements blog.
Up next, we interviewed Kate Whelan, who co-founded Notch Communications in 2011 in the UK, and now heads up their Sweden office.
In our interview, we asked for her point of view on balancing innovation and creativity with traditional and pragmatic B2B approaches, the importance of brand ethos, future trends in the industry she’s excited about, and more.
Read these insights and learn more about Kate in our Mad Men & Women of Science Marketing series.B2B, Kate Whelan, Notch Communications, PR, science marketing, trends