science marketing buyer's journey

[White Paper] Developing Science Content Based on the Buyer’s Journey

By C&EN Media Group


RIGHT PLACE, RIGHT TIME: DEVELOPING SCIENCE CONTENT BASED ON THE BUYER’S JOURNEY 


As a science marketer, you’re charged with the responsibility to communicate solutions to many of the problems scientists face. But how do you help this audience—all with different needs and levels of awareness—find you? You need to put the answers they’re looking for right in front of them, in the form of thoughtful and highly relevant content. By doing so, you gain the ability to spark their interest, capture their attention, and spur them to action.

What are the key stages and what content can effectively target them? In this white paper, we’ll reveal the best ways to create targeted content that moves your leads through our industry’s particular buyer’s journey, all the way to a successful closing sale, via:

Stage 1: RecognitionScience Marketing Buyer Journey 
Stage 2: Assessment
Stage 3: Purchase,
and
Stage 4: Advocacy

Download the white paper to learn your buyer’s journey, how to capture the attention of your prospective buyers, and what types of content you should be developing to do so.

Download your whitepaper here.

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