Preparing for the New Scientific Buyer


Emerging Market Trends and Expectations

August 22nd, 2018
The Exchange | Boston, MA

Registration is open for our 2nd annual science marketing event in Boston August 22nd!

Last year, nearly 100 science marketers, agencies, and industry experts got together to discuss how to reach a scientific audience through storytelling and inbound marketing.

Join us for our second annual science marketing event, Wednesday, August 22nd, for intimate discussions with industry experts from Merck KGaA, Luminex Corporation, The Market Element, Ashland, and more. This year our science marketing leaders will discuss the shifts they’re seeing in buying behavior, how to balance selling products with corporate responsibility, persona building and more. Plus we’ll have networking opportunities and workshops.

Registration is be free, but space is limited, and last year’s event was fully booked.

Don’t miss out on your spot: RSVP today to secure your spot!

 

The meeting… was fantastic. It was valuable for me with new ideas to bring back and to feel like I’m part of a community of like-minded people.


For questions, email cenmediagroup@acs.org.
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Register Here!



Browse our preliminary list of speakers below, who will be covering:

The State of Buying: Tracking 2018 – 2019 Market Trends

The Brain of Your Unique Buyer: Modern Persona Building for Business Success

Fireside Chat Keynote: The Future of Science Marketing is about Connection

Case Study: Essential Steps to Tackling a Major Rebrand

and more!

 


Speakers include:

Jennifer Arnold, Ph.D.
Founder, Innovamap &
Professor, UNC Chapel Hill Dept. of Psychology and Neuroscience

 

 

Carolmarie Brown
Director, Global Marketing and Business Communications
Ashland

 

 

Chris Conner
Life Science Marketing Radio

 

 

 

Hilary Graham, Ph.D.
Senior Manager, Scientific Marketing
Luminex Corporation

 

 

Andrew Hanelly
Partner
Revmade

 

 

Jeff Lee
Senior Editor
C&EN BrandLab

 

 

Chuck Miller
President and Co-founder
The Market Element

 

 

Jeffrey Whitford
Head of Corporate Responsibility and Branding
Merck KGaA

 

 

Amanda Yarnell
Editorial Director
C&EN

 

 

 

 

*Program and speakers subject to change.