Looking to drive global brand awareness around its SomaScan® Assay product, a revolutionary proteomic technology platform, Somalogic worked with the C&EN team to create an impactful digital campaign that would reach its target market of pharmaceutical and academic R&D professionals.

Given their goal of reaching a global target audience, C&EN suggested using the high impact header reveal ad unit across ACS journals for maximum impact. Somalogic developed a simple but effective creative to run across the top of a l journals on pubs.acs.org. These high-visibility ads are built with consideration of the reader’s experience. The header reveal a lowed Somalogic to have large on-page real estate while incorporating engaging product imagery and messaging about core capabilities. By doing a large-scale campaign and targeting readers strategica ly on our journals platform, Somalogic established an incredibly high click through rate, driving the most interested readers to their website for more information.