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‘Tis the season for reflecting on the past year and looking ahead to the next. Here are some of the 2023 science marketing resources and trends that we and our friends at top science marketing agencies are looking forward to exploring in the new year.
1. Inclusion
C&EN BrandLab is excited to continue engaging with inclusive marketing. 2022 marked the third year of an ongoing partnership with Pfizer to champion and celebrate diversity in science fields, from highlighting women in chemistry in 2020 and Black chemists in 2021 to supporting inclusion of LGBTQ+ chemists in 2022.
2. Automation
If 2023 is the year for you to explore marketing automation, full-service agency BioStrata offers an easy-to-use overview of 18 software tools that can help save your company time and money.
3. Buzz session
Looking for fresh ideas? B2B agency CG Life has research-based tips for group brainstorming sessions. Don’t be afraid to doodle or freewrite!
4. Storytime
Change is a constant in the marketing industry. HMDZ, a full-service marketing communications agency for life and health sciences, demonstrates the power of storytelling, no matter the communication channel.
5. Health happenings
Strategy and innovation consultancy LINUS group went to HLTH 2022 and brought back thoughts on where the healthcare industry is headed. Along with changes to infrastructure that provides primary care, they see trends in centering the home in healthcare and growth in wearable sensors for health monitoring.
6. Channel surfing
Full-service agency Notch noted trends for B2B marketing strategy in the new year. Sounds like the practice of buyers meeting sellers on whatever channel they are on—a necessary adjustment during the pandemic—is here to stay.
7. Splashy design
Orientation Marketing has design tips for B2B pharma companies developing digital ads, print ads, or brochures. Go wild to stand out from the crowd, they say!
Whatever the new year brings, there’s one lesson from the past few years that will always be true: we are stronger together. Looking forward to continuing collaborations and partnerships!
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About BrandLab and the author
C&EN BrandLab works with clients to create effective, engaging, and scientifically-accurate custom content for a global scientific audience. As BrandLab’s Senior Editor, Melissae Stuart, PhD, brings more than a decade of science communications experience. Prior to BrandLab, she worked as a science journalist, and in media relations, and institutional communications. Melissae is passionate about sharing the wonder of chemistry through engaging multimedia storytelling and excels at supporting projects from ideation through production to publication. She holds a Ph.D. in organic chemistry from Washington University in St. Louis and a certificate in science communication from the University of California, Santa Cruz.
