How to Use Information-Driven Marketing to Generate Leads and Build Brand Loyalty Among Scientists
Everyone’s talking about content marketing, and even if they’re saying it’s the ‘next big thing’, just strike out that word ‘next’. It’s already here. Companies across all sectors are investing substantial time and money into the tactic. But companies, especially in the scientific arena, are still struggling with the actual implementation and strategies behind the concept.
58 % of consumers trust editorial content
41 % of marketers confirm content marketing’s positive ROI
Can content marketing work well for the niche scientific audiences you’re trying to reach? What types of content should you create, and who will create it? How do you know if your content plan is working?
This white paper will explore these questions, giving you the key concepts and tactics needed to get started with content marketing for science marketers: from getting your strategy in order, building content specifically around your products, to developing an editorial calendar and finalizing your distribution channels.