content marketing science marketing

[WHITE PAPER] Content Marketing Insights: Connecting with a Scientific Audience

By C&EN Media Group

Reading Time: < 1 minute

How to Use Information-Driven Marketing to Generate Leads and Build Brand Loyalty Among Scientists

Everyone’s talking about content marketing, and even if they’re saying it’s the ‘next big thing’, just strike out that word ‘next’. It’s already here. Companies across all sectors are investing substantial time and money into the tactic. But companies, especially in the scientific arena, are still struggling with the actual implementation and strategies behind the concept.

58 % of consumers trust editorial content

41 % of marketers confirm content marketing’s positive ROI

Can content marketing work well for the niche scientific audiences you’re trying to reach? What types of content should you create, and who will create it? How do you know if your content plan is working?

This white paper will explore these questions, giving you the key concepts and tactics needed to get started with content marketing for science marketers: from getting your strategy in order, building content specifically around your products, to developing an editorial calendar and finalizing your distribution channels.

Get started. Download below.

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