Building the Funnel for Your Science Marketing Event Strategies

A Pharma Marketing Breakfast

May 2nd, 2019 McCormick Place Lakeside Center| Chicago, IL

9:00 am – 12:30 pm

Informa’s PharmaQue lunch will immediately follow.

Did you sign up for the science marketing event when you registered for CPhI North America? Submit your information to confirm you’ll be joining us at CPhI May 2nd for our science marketing event!

Thank you for your interest in attending the Science Marketing Breakfast, held by C&EN Media Group and Informa, scheduled 9:00 am to 12:30 pm on Thursday, May 2nd at CPhI North America. All attendees must confirm their RSVP, as space is extremely limited.

To confirm your attendance, please fill out the short form.

Is your lead generation pipeline missing a comprehensive event marketing component? Join us for our third event, designed specifically for the unique challenges of pharma marketers, where we’ll learn how to generate real ROI through event marketing strategies. Add new energy to your events that will make real connections – and get leads.

Speakers include media and marketing experts from Amplified Event Strategy, BioStrata, HDMZ, C&EN BrandLab, and more!

See what you can expect from C&EN Media Group’s science marketing events below:

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Agenda

A Pharma Marketing Breakfast at CPhI North America 2019

Thursday, May 2 | 9:00 am – 12:30 pm

McCormick Place Lakeside Center, Chicago, IL Room – E353C

Light breakfast will be served. All attendees are also invited to Informa’s PharmQue lunch at 1:00 pm on the show floor. See below for the full agenda.

9:00 am

Breakfast & Opening Remarks

9:30 am – 10:00 am

Starting from the Top: Best Practices in Scientific Storytelling

What can storytelling show us about event marketing? Engagement. C&EN BrandLab’s executive editor will interview a journalist to discuss the stories scientists are most eager to read and share. Plus, you’ll get tips on how to prep your subject matter experts to effectively speak with the media.

Panelists:

John Kang, Director of Scientific Communications, HDMZ

Moderator: Raj Mukhopadhyay, Executive Editor, C&EN BrandLab

Event Content That Sells

As your target gets to know your business, their up-close impression of you matters. Make sure it’s a lasting one and use events with compelling content to distinguish what you offer over your competition. Get expert tips on how to truly engage and inform attendees and potential prospects at events to influence and generate real ROI.

Speaker:

Lauren Laino, Founder & CEO, Amplified Event Strategy

Turning Contacts into Customers

As prospects filter through your funnel, how many of them are really sales-ready? And what happens to those that are not? In this session, we’ll discuss why your CRM could be your most powerful (but underused) marketing asset. Plus, you’ll learn three proven lead nurture strategies using content to convert more contacts to customers.

Speaker: Paul Avery, Managing Director, BioStrata

Success in Action: Case Study Presentation

Don’t believe content is king at each stage of your lead funnel? Hear about ATCC’s experience – and benefit – of adding a more relevant and focused content component to their event strategy.

Delphine Caraguel, Senior Manager, Marketing, ATCC

Round Table Workshop Activity

Bring home key takeaways from our sales funnel journey. Attendees will take time to reflect on the morning’s topics and debrief with speakers based on their specific event marketing pain points. Leave the program with content marketing resources and action items that can be utilized right away.