Proven results with C&EN Media Group
See how companies in the chemical sciences have leveraged the world’s largest scientific society, using the distribution, marketing expertise and advertising services of the C&EN Media Group in our case study library. Browse examples from our native advertising clients, lead generation tactics, C&ENjobs recruitment advertising options, and more.
- Featured Case Study: Ashland with C&EN BrandLab
Can you change how you invest your advertising budget to get a better return? C&EN’s custom content studio, C&EN BrandLab, and Ashland explored how the company could adapt its approach to find more attractive results in advancing their reputation. We devised a plan to create a custom content campaign to highlight lesser-known markets – pharma and environment – and demonstrate Ashland’s commitment to customer integrity and profitability. And it worked: with over 77% of readers noting they learned something about Ashland, while 49% said reading the content increased their likelihood of buying. See case study
Our client needed to drive traffic and conversions to their site for their extensive range of high quality coupling reagents for in situ activation. They even
already had the content they needed. Their challenge? Reaching their target audience in a way that
would be informative, engaging and valuable to the reader.
Evonik is one of the world’s largest producers of hydrogen peroxide and peracetic acid for different
applications. However, awareness of Evonik as a hydrogen peroxide producer was low in several market segments. The company wanted to showcase
the different ways in which hydrogen peroxide and peracetic acid are used and build a healthy sales
pipeline as a result of their efforts.
How do you compete in the increasingly competitive scientific talent marketplace? For KAUST to successfully recruit students, postdocs, research scientists and faculty, C&ENjobs recommended a three-step process to get attention from the right applicants and separate from competition.
When C&EN’s market, content and distribution expertise meets our agency partner’s client, marketing and advertising expertise, it always works out better for our clients. At C&EN BrandLab, we work together to deliver answers to client challenges, and our campaigns with agency partners are among our strongest.
ThermoFisher Scientific wanted to promote their products to analytical chemists — specifically, analytical chemists performing MS in the field of proteomics. The company wanted to find these high-value targets, engage them in education about Nano-LC, and build a healthy sales pipeline as a result of their efforts.
How can a company launch a product to market, make a splash, and keep it going? With over 1,000 event registrations, 800+ livestream viewers, and 700,000 impressions to post-event content. See how C&EN and C&EN BrandLab drew excitement, credibility and buzz for IKA’s revolutionary next-generation lab equipment.
Browse more case studies here
From successful agency-publisher collaborations, to building employer branding, we’ve worked with companies big and small to deliver maximum ROI and innovative campaigns.
Scroll through our case studies at left to select the one that meets your needs. C&EN Media Group’s scientific experts, marketing analytics, and project managers have launched events to announce new products, improved digital advertising results and run brand lift surveys to reinvigorate campaigns, and much more. We can leverage all of our resources across our portfolio, including ACS and C&EN, our custom content studio C&EN BrandLab, and our recruitment experts at C&ENjobs.
You can contact us at any time for a free consultation at email@example.com.
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