Case Studies
Proven results with C&EN Media Group
See how companies in the chemical sciences have leveraged the world’s largest scientific society, using the distribution, marketing expertise, and advertising services of the C&EN Media Group. Browse examples from our native advertising clients, lead generation tactics, C&ENjobs recruitment advertising options, and more in our case study library below.
- NEW: Featured Case Study with W.R. Grace
With the most uncertain of times, how does a brand reinforce its message of commitment to its customers and demonstrate clear expertise? With large scale, strategic campaigns that serve the reader throughout their buyer journey. C&EN’s custom content studio, C&EN BrandLab, and W.R. Grace created a unique program to activate their target audience’s curiosity, integrating storytelling into all elements of the campaign, and providing tangible results to show its impact. From 8.5 million campaign impressions to over 1,500 leads delivered, get a peak at this campaign with our new case study.
The medicinal chemistry leadership at Pfizer was interested in celebrating diversity in chemistry and worked with C&EN BrandLab two years in a row on social media campaigns to do so. By demonstrating the company’s dedication to supporting scientists from all walks of life, Pfizer would like to specifically target and recruit diverse chemists to join their organization.
Looking to drive global brand awareness around its SomaScan® Assay product, a revolutionary proteomic technology platform, Somalogic worked with the C&EN team to create an impactful digital campaign that would reach its target market of pharmaceutical and academic R&D professionals.
Consumers increasingly demand sustainability in their products, driving growth in renewable agriculturally derived materials. The United Soybean Board (USB) wanted an effective white paper campaign to capture leads while educating their target audience on how soy feedstocks can create environmentally-friendly plastics.
Eurofins Environment Testing America needed help designing a campaign launch of their exciting new product empowerDX, a PFAS Exposure™ Blood Test. See how C&EN’s robust advertising tools optimized their Native Ad to perform at 3X the average CTR.
Drexel University wanted to promote a comprehensive online course on synthesizing and characterizing MXene, a class of two-dimensional inorganic compounds. C&EN Media Group’s Digital Display Ad campaign delivered 3X the average CTR to secure targeted registrations.
A scientific software company approached C&EN with a challenge: How could they drive adoption and usage of a new, free data visualization tool? The C&EN team worked with this company on an integrated campaign, which included a strong presence in C&EN’s weekly newsletter of 151,000 ACS members and subscribers.
With all the time and effort that goes in to lead generation programs, how can you ensure you’re maximizing the investment, and continually feeding your sales pipeline? See how the C&EN Media Group team utilized existing content to keep a successful campaign going for Protochips.
Evonik is one of the world’s largest producers of hydrogen peroxide and peracetic acid for different
applications. However, awareness of Evonik as a hydrogen peroxide producer was low in several market segments. The company wanted to showcase
the different ways in which hydrogen peroxide and peracetic acid are used and build a healthy sales
pipeline as a result of their efforts.
Our client needed to drive traffic and conversions to their site for their extensive range of high quality coupling reagents for in situ activation. They even
already had the content they needed. Their challenge? Reaching their target audience in a way that
would be informative, engaging and valuable to the reader.
How do you compete in the increasingly competitive scientific talent marketplace? For KAUST to successfully recruit students, postdocs, research scientists and faculty, C&ENjobs recommended a three-step process to get attention from the right applicants and separate from competition.
When C&EN’s market, content and distribution expertise meets our agency partner’s client, marketing and advertising expertise, it always works out better for our clients. At C&EN BrandLab, we work together to deliver answers to client challenges, and our campaigns with agency partners are among our strongest.
ThermoFisher Scientific wanted to promote their products to analytical chemists — specifically, analytical chemists performing MS in the field of proteomics. The company wanted to find these high-value targets, engage them in education about Nano-LC, and build a healthy sales pipeline as a result of their efforts.
How can a company launch a product to market, make a splash, and keep it going? With over 1,000 event registrations, 800+ livestream viewers, and 700,000 impressions to post-event content. See how C&EN and C&EN BrandLab drew excitement, credibility and buzz for IKA’s revolutionary next-generation lab equipment.
Can you change how you invest your advertising budget to get a better return? C&EN devised a plan to create a custom content campaign to highlight lesser-known markets and demonstrate Ashland’s commitment to customer integrity and profitability. And it worked: with over 77% of readers noting they learned something about Ashland, while 49% said reading the content increased their likelihood of buying.
Browse more case studies here
From successful agency-publisher collaborations, to building employer branding, we’ve worked with companies big and small to deliver maximum ROI and innovative campaigns.
Scroll through our case studies at left to select the one that meets your needs. C&EN Media Group’s scientific experts, marketing analytics, and project managers have launched events to announce new products, improved digital advertising results and run brand lift surveys to reinvigorate campaigns, and much more. We can leverage all of our resources across our portfolio, including ACS and C&EN, our custom content studio C&EN BrandLab, and our recruitment experts at C&ENjobs.
You can contact us at any time for a free consultation at cenmediagroup@acs.org.
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