Case Studies

Proven results with C&EN Media Group

See how companies in the chemical sciences have leveraged the world’s largest scientific society, using the distribution, marketing expertise and advertising services of the C&EN Media Group in our case study library. Browse examples from our native advertising clients, lead generation tactics, C&ENjobs recruitment advertising options, and more.

  • Featured Case Study: Ashland with C&EN BrandLab

Can you change how you invest your advertising budget to get a better return? C&EN’s custom content studio, C&EN BrandLab, and Ashland explored how the company could adapt its approach to find more attractive results in advancing their reputation. We devised a plan to create a custom content campaign to highlight lesser-known markets – pharma and environment – and demonstrate Ashland’s commitment to customer integrity and profitability. And it worked: with over 77% of readers noting they learned something about Ashland, while 49% said reading the content increased their likelihood of buying. See case study

Ashland Case Study

Browse more case studies here

From successful agency-publisher collaborations, to building employer branding, we’ve worked with companies big and small to deliver maximum ROI and innovative campaigns.

Scroll through our case studies at left to select the one that meets your needs. C&EN Media Group’s scientific experts, marketing analytics, and project managers have launched events to announce new products, improved digital advertising results and run brand lift surveys to reinvigorate campaigns, and much more. We can leverage all of our resources across our portfolio, including ACS and C&EN, our custom content studio C&EN BrandLab, and our recruitment experts at C&ENjobs.

You can contact us at any time for a free consultation at cenmediagroup@acs.org.

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