Event Marketing Guide

Solutions and case studies for the science marketer.

The Power of the Event

Events and tradeshows can be an expensive investment. In order to stand out against hundreds of exhibitors and the competition, marketers need to target and activate the right audience, before, during and after onsite engagements.

Maximizing lead nurturing and product visibility requires not only an understanding of a scientist’s conference and trade show experience, but also adopting creative marketing tactics, and balancing digital and interactive platform strategy. It’s important to craft an integrated approach that not only drives event engagement, but also business results.

Download the event marketing guide to learn:

  • Why event marketing is an important part of your marketing mix.
  • C&EN’s solutions that will help surround your target audience before, during and after events and tradeshows.
  • Case studies of successful campaigns with onsite publications, custom event solutions, booth activites, and more.

Get ideas and strategies for your next event or tradeshow. Fill out the form to get your copy of the event marketing guide!


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