Science Marketing Event - Thank You for Attending!

Thank you!

Thanks to all who attended or participated in our inaugural science marketing event!

Please don’t hesitate to contact us with any questions about future events, at

cenmediagroup@acs.org

More details about the event can be found below.

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National Union Building, 4th Floor
918 F Street NW
Washington, DC 20004

8:00am
Registration, Complimentary Breakfast with Bloody Mary & Mimosa Bar, and Networking

Panel Discussions

8:30 am
The Future Is Now:
Advertising & Marketing to the Scientific Audience
Exploring current & emerging audience trends — and creative ways that marketers are responding

Andrew Hanelly, Partner, Revmade

8:50 a.m.
The Scientist’s Mindset:
Understanding Research, Consideration & Purchasing Behaviors
Practical ways to effectively reach and influence your target audience using new data.

A Fireside Chat with Murad Sabzali, Founding Partner, CG Life & Robin Rothrock, Ph.D., Vice President, Publications, BioInfomatics

9:40 a.m.
Going Inbound:
The Next Evolution in Life Science Marketing & Sales
How do you build a successful inbound marketing strategy for your company? Learn the what, why & how of inbound. Then see how it was implemented at Aptuit, a pharmaceutical services company, whose inbound strategy increased web traffic by 1500% & lead generation by 700%.

Paul Avery, Ph.D., Managing Director, BioStrata
Jim Regan, Director of Marketing, Aptuit

10:25 a.m.
How Your Customers Think:
Editorial Strategy for Better Marketing 
Does your brand start by talking about itself or about the customer’s life and aspirations? In this workshop, we delve into developing an outside-in, customer-centric editorial strategy that improves the effectiveness of content marketing, while also strengthening a company’s brand.

Ryan Ferrell, Director, Scientific Communications, HDMZ
Joseph Gawronski-Salerno, Account Director, HDMZ
Raj Mukhopadhyay, Ph.D., Executive Editor, C&EN BrandLab

11:15 a.m.
A Case Study in Science Marketing:
7 Elements of a Successful Inbound Campaign
Drawing on the morning panels, this session will examine a real-world inbound marketing campaign and detail the compelling business results.

Chuck Miller, President, The Market Element

11:45 a.m. Networking & Event Wrap-Up

*Schedule subject to change. Please email us at cenmediagroup@acs.org with any questions.

National Union Building