Art & Science of Marketing to Scientists: August 23rd - Washington, DC
The Art & Science of Marketing – to Scientists
Strategies to Creatively Engage a Unique Marketplace
8am – 12pm
August 23rd, 2017
National Union Building
Washington, DC
Join the C&EN Media Group and industry experts for our inaugural science marketing event created specifically for marketers in our industry.
Hear actionable insights and perspectives from industry leaders, network with your peers, and get inspired for your next campaign during this half-day session. Topics to include:
- the buyer’s journey and the scientific method of marketing
- the power of storytelling
- plus case studies from implemented marketing campaigns
This event is free to attend, but space is limited.
RSVP today by completing the form.
For questions, email cenmediagroup@acs.org.
Space is Limited. RSVP Here.
- Event Agenda & Panel Discussions
National Union Building, 4th Floor
918 F Street NW
Washington, DC 20004
8:00am
Registration, Complimentary Breakfast, Bloody Mary & Mimosa Bar, and Networking
Panel Discussions
8:30 am
The Future Is Now:
Advertising & Marketing to the Scientific Audience
Exploring current & emerging audience trends — and creative ways that marketers are responding
Andrew Hanelly, Partner, Revmade
9:00 a.m.
The Scientist’s Mindset:
Understanding Research, Consideration & Purchasing Behaviors
Practical ways to effectively reach and influence your target audience using new data.
A Fireside Chat with Murad Sabzali, Founding Partner, CG Life & Robin Rothrock, PhD, Vice President, Publications, BioInfomatics
9:45 a.m.
Going Inbound:
The Next Evolution in Life Science Marketing & Sales
How do you build a successful inbound marketing strategy for your company? Learn the what, why & how of inbound. Then see how it was implemented at Aptuit, a pharmaceutical services company, whose inbound strategy increased web traffic by 1500% & lead generation by 700%.
Paul Avery, Ph.D., Managing Director, BioStrata
Jim Regan, Director of Marketing, Aptuit
10:15 a.m.
How Your Customers Think:
Editorial Strategy for Better Marketing
When NPR crunched data on when audiences stopped listening to a story, they found massive drop-off within seconds when stories started like this: “Here at Morning Edition, we have an update from our colleagues at our Planet Money team…” But listeners stayed for stories that started like this: “A lot of things have been killed off by the internet. The Rolodex. Paper maps. But somehow the shopping catalog happens to survive.” The difference: focusing on what matters to the listener’s life. Does your brand start by talking about itself or about the customer’s life and aspirations? In this workshop, we delve into developing an outside-in, customer-centric editorial strategy that improves the effectiveness of content marketing, while also strengthening a company’s brand.
Dillon Allie, SVP, Client Services, HDMZ
Ryan Ferrell, Director, Scientific Communications, HDMZ
Lisa Peterson, President, Moxified Consulting
Raj Mukhopadhyay, Ph.D., Executive Editor, C&EN BrandLab
11:00am
A Case Study in Science Marketing:
7 Elements of a Successful Inbound Campaign
Drawing on the morning panels, this session will examine a real-world inbound marketing campaign and detail the compelling business results.
Chuck Miller, President, The Market Element
11:45pm Networking & Event Wrap-Up
*Schedule subject to change. Please email us at cenmediagroup@acs.org with any questions.
