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Explore C&EN Media Group success stories! Browse examples of custom content campaigns, digital advertising, lead generation tactics and more.
_arrowChemical & Engineering News (C&EN) is the award-winning news outlet that reaches the American Chemical Society’s vast membership of 200,000 scientists, as well as the worldwide chemistry community in academia, industry and beyond. Through its website and weekly print newsmagazine, C&EN covers the latest research advances, business trends, chemical safety data, career information and more. The C&EN Media Group provides advertising opportunities targeted to this large, powerful audience. Our integrated advertising network includes robust lead generation programs, unique print advertising opportunities, our in-house native advertising and custom content studio, C&EN BrandLab, and access to over 80 scientific research journals that attract more than 56 million scientists, engineers, and R&D professionals around the globe.
Learn More about C&EN Media GroupExplore C&EN Media Group success stories! Browse examples of custom content campaigns, digital advertising, lead generation tactics and more.
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Reading Time: 10 minutes Seismic changes are shaking the foundations of the marketing industry. Every day, a new trend emerges, promising to revolutionize our work. From generative AI and marketing automation technology to emerging social media platforms and the rising influence of digital creators, the landscape is evolving at a rapid pace. On August 22, 2024, over 30 science […]
Read MoreReading Time: 6 minutes One hundred years is a long time for anything to stick around, but it is especially hard for media! How does a news organization like Chemistry and Engineering News (C&EN) maintain its relevance for so long? One secret to C&EN’s longevity is the features that dive deep into trending scientific topics. C&EN’s journalists are plugged […]
Read MoreReading Time: 6 minutes Social media is one of the most powerful tools the average person can use to spread ideas, build a business, or expand their professional network. This is even true for chemistry and life science social media – you can use these platforms to share your research, keep up with advancements in the field, and find […]
Read MoreReading Time: 5 minutes White papers are a powerful tool science marketers can use to drive inbound leads. Great white papers tell your audience how brands solve problems and — most importantly — why it matters to them. White papers are an investment of time and research, but they can drive high-quality leads well past their publication dates with […]
Read MoreReading Time: 5 minutes Guest writer Jesse Harris is a Digital Marketing Coordinator at ACD/Labs. He has been creating internet content since 2016, and has Master’s degrees in both chemistry and chemical engineering. He loves helping STEM experts communicate their science more impactfully. AI was one of the hottest topics of 2022. It began with AI art and illustration […]
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Marketing Insights Made for the Scientific Community, from C&EN Marketing Elements