The Challenge
Evonik is one of the world’s largest producers of hydrogen peroxide and peracetic acid for different applications, such as wastewater treatment and dairy packaging. However, awareness of Evonik as a hydrogen peroxide producer was low in several market segments. The company wanted to showcase the different ways in which hydrogen peroxide and peracetic acid are used and build a healthy sales pipeline as a result of their efforts.
C&EN BrandLab was tasked with solving these questions from the team:
Our Approach:
Building Awareness: Create In-depth Use Cases of a Niche Product
Create magnetic content
Employ a “Create Once, Publish Everywhere” mindset
Show right content to the right audience at the right time
The Program
Sght, screenshots belowshow the promotional elements and eBook that our custom content studio, C&EN BrandLab, created on behalf of Evonik. The elements were designed to be highly engaging to drive awareness of Evonik, provide education about hydrogen peroxide and peracetic acid’s uses in key market segments, and collect leads for immediate sales impact.
The Results
C&EN was able to exceed goals for Evonik in both quantity and quality of interactions. The results below demonstrate how C&EN created an effective pipeline of prospects for Evonik, and provide support in nurturing prospects into a sales conversation.
Impressions Delivered
Leads Delivered
Leads Delivered
Qualified Leads Lab Manager Or Above
Client Testimonial
Our goal was to improve our image as a reliable supplier of high-quality hydrogen peroxide and peracetic acid for a wide range of applications. Sustainable solutions are becoming more important with regards to current megatrends, including worldwide population growth and environmental protection. C&EN was the perfect partner as they already have access to the respective target groups and know exactly how to create and promote relevant content in the right language in order to reach the desired target group in the best way possible.
The download results within the first month were higher than expected. We also saw a clear improvement of our website performance and an increase in customer inquiries, which is most likely linked to the ebook promotion.
“[C&EN BrandLab] managed to put very complex facts in a very understandable language, making the ebook more interesting and thereby increasing the number of readers and potential leads. The whole team was very professional, experienced, and well-coordinated and guided us very well through the whole project.”
