Protochips had just completed a webinar on transmission electron microscopy, a niche technology for which the company makes a product. With all the time and effort that went in to the program, Protochips wanted to leverage the final content presented in the webinar and find ways to distribute it in additional formats. The C&EN Media Group team came in to create meaningful solutions to repurpose their webinar materials.

C&EN Media Group enlisted one of its science writers to watch the webinar and extract highlights to turn it into a compelling narrative for the whitepaper. By covering the webinar content, we helped Protochips add additional details to the new whitepaper, including case studies and research papers that didn’t make it into the webinar program.

The C&EN team worked closely with Protochips to develop the content, and created a robust a marketing strategy for launch that would help them meet a guaranteed number of leads for their sales pipeline.

C&EN was able to exceed lead generation goals for Protochips, surpassing original 200 guaranteed leads amount by 65%. Visitors spent an average of 5.5 minutes on the landing page. The results below demonstrate how C&EN created an effective pipeline of prospects for Protochips.