The Challenge
How do you compete in the increasingly competitive scientific talent marketplace? C&ENjobs and KAUST worked together to develop a strategy to increase quality applications for KAUST. For the organization to successfully recruit students, postdocs, research scientists and faculty, we recommended a three-step process to get attention from the right applicants and separate from competition.
C&ENjobs was tasked with solving this question from the team:
Our Approach:
Competitive recruiting: Be present, memorable & relationship-ready
Be where the talent Is
Stand out from the crowd
Start a relationship
The Program
At right, screenshots show KAUST’s dedicated professional headshots gallery landing page, email blast, and actual headshots of targeted candidates.
These elements were designed to elevate awareness of the KAUST brand while candidates navigated to download their professional headshots. This type of exposure was a key campaign goal for the KAUST team.
The Results
By working together to create a targeted recruitment and employer branding campaign, C&ENjobs and ShanghaiTech were able to meet its aggressive goals. The numbers below illustrate the outcome of taking a branded content approach from the onset of the campaign.
Headshots Leads
Email Open Rate
Campaign CTR
