Marketers often leverage the expertise of scientists to ensure content is accurate, engaging, and credible. However, collaborating with subject matter experts (SMEs) poses a challenge: their limited availability. Producing multiple pieces of content requires not only their time, but also careful planning and coordination, which often leads to delays and inefficiencies.

 

Thermo Fisher Scientific knew they wanted to leverage SMEs efficiently to tell a story about common sourcing challenges in the manufacturing industry.