Scientists and chemists in the field of crystallization face challenges related to complexity of molecules, measuring solubility, understanding crystallization kinetics, and selecting appropriate solvents and mixtures. Overcoming these challenges is crucial for the successful development of solid forms in drug discovery. Technobis Crystallization Systems sought to partner with C&EN Media Group on identifying opportunities to reach an audience of chemists in the pharmaceutical space and drive leads for their sales pipeline.

C&EN Media Group created customized marketing materials to promote Technobis Crystallization Systems’s informative guide on solubility measurement methods.

These materials include a custom landing page, email campaigns, and banner ads that were designed specifically to engage with the target audience and encourage them to access the supplied white paper. The aim was to provide readers with valuable insights that may increase their chances in discovering new and usable solid forms in drug discovery.

This supplied white paper campaign proved to be highly effective, resulting in increased conversions among scientists eager to enhance their knowledge of solubility. With these high number of downloads, Technobis Crystallization Systems’s campaign surpassed the guaranteed lead goal of 100 by 658%. The following results illustrate how C&EN Media Group successfully created a strong pipeline of potential customers for Technobis Crystallization Systems.