AI in Science Email Series
How CAS built a multi‑channel content campaign that attracted nearly 1,000 engaged subscribers
The Challenge
CAS, a global leader in scientific knowledge management, aimed to expand its brand perception as a leader in scientific information solutions. To support this objective, CAS marketing leaders wanted to use innovative content formats to promote their AI-related offerings across a range of applications.
The initiative centered on several key questions:
- How can CAS showcase leadership in AI‑driven scientific innovation?
- How can CAS attract scientists outside their traditional audience?
- What content format encourages deeper, ongoing engagement rather than one‑time interactions?
The Strategy
Deliver a High‑Value, Multi‑Email Learning Experience
Amplify Reach Through Multi‑Channel Promotion
Reinforce CAS’s Evolving Brand Narrative
The Program
“Navigating Artificial Intelligence (AI) in Science” was developed as a seven‑part e‑series exploring how AI and emerging technologies are reshaping research. Each email addressed different aspects of AI’s influence on science. Topics included:
- Retrosynthesis
- Drug discovery
- Patents and intellectual property
The program ran across CAS newsletters, targeted email outreach, organic and paid social media, and digital banner ads. This multi‑channel approach ensured strong visibility, with the majority of engagement coming from U.S. audiences. By encouraging readers to subscribe to the full series, CAS created a sustained engagement journey that aligned with its strategic goal of expanding awareness of its AI-related products and services.
The Results
Subscribers
Email Opens
Email Engagement
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AI in Science Email Series Attracts Nearly 1,000 Engaged Subscribers
How CAS built a multi‑channel content campaign that attracted nearly 1,000 engaged subscribers
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