The Challenge
How do you attract high quality faculty and students in an increasingly competitive environment for research universities and institutions? C&ENjobs and ShanghaiTech worked together to develop a strategy that would not only successfully recruit students, postdocs, research scientists and faculty, but also showcase the university’s rich research capabilities and resources.
C&EN BrandLab was tasked with solving this question from the team:
Our Approach:
Building a continuous pipeline of interest: show people why & how to apply
Seek out premium placement
Cultivate chemistry & culture
Recruit across multiple channels
The Program
At right, screenshots show ShanghaiTech’s custom article on interdisciplinary innovation, highlighting faculty members from different parts of the world who were drawn to ShanghaiTech University to do cutting-edge research in the chemical sciences.
The article, combined with companion recruitment campaign, enhanced Shanghai Tech’s exposure to high-bar candidates.
The Results
By working together to create a targeted recruitment and employer branding campaign, C&ENjobs and ShanghaiTech were able to meet its aggressive goals. The numbers below illustrate the outcome of taking a branded content approach from the onset of the campaign.
Campaign Impressions
Highly Quality Applicants
Avg. Time on Page
