Flare™ by Cresset is a cheminformatics tool that allows scientists to use Free Energy Perturbation (FEP) to easily and accurately calculate the relative binding free energy of a congeneric series of ligands and increase efficiency in the lab.

Cresset’s business challenge was 2-fold:

• Provide context and nuance to how the Flare FEP drug discovery software differs from their competitors
• Showcase how scientists experience the product, highlight the ability to take full advantage of free energy calculations, regardless of technical background

Scientists crave content that explains cutting-edge technology in a digestible format. BrandLab created a white paper that explored how Cresset’s software allows researchers without experience in cheminformatics to take advantage of free energy calculations.This easy-to-understand resource used descriptions, images, and testimonials to clarify Flare FEP’s value.

The BrandLab team developed a custom, integrated marketing campaign across digital and social channels. The team of marketers then continually optimized for engagement and lead generation after it launched on C&EN via cen.acs.org and pubs.acs.org in December of 2023.

The Cresset white paper titled “Accelerating small-molecule drug discovery using free energy perturbation calculations” quickly surpassed the 150 lead guarantee.