The Challenge
ThermoFisher Scientific wanted to promote their products to analytical chemists — specifically, analytical chemists performing MS in the field of proteomics. The company wanted to find these high-value targets, engage them in education about Nano-LC, and build a healthy sales pipeline as a result of their efforts.
C&EN Media Group was tasked with solving these questions from the team:
Our Approach:
Demonstrating Expertise: Create Once, Publish Everywhere.
Commit to a content strategy
Employ a “Create Once, Publish Everywhere” mindset
Surround prospects at every step of the buying process
The Program
At right, screenshots show the interactive quiz and eBook C&EN BrandLab created on behalf of ThermoFisher Scientific.
Both elements were designed to drive awareness and education of TFS’s dominance in Nano-LC, and collect leads for immediate sales impact.
The Results
This supplied white paper campaign proved to be highly effective, resulting in increased conversions among scientists eager to enhance their knowledge of solubility. With these high number of downloads, Technobis Crystallization Systems’s campaign surpassed the guaranteed lead goal of 100 by 658%. The following results illustrate how C&EN Media Group successfully created a strong pipeline of potential customers for Technobis Crystallization Systems.
Qualified Leads
Contact Requests
In Potenial Revenue
