Expanding Campaign Reach and Driving Conversions with Newsletters

The Challenge
A web-based database solutions provider, aimed to address the problem of inefficient data management in the field of biological and chemical research. The company was planning to host a webinar to talk about the latest trends from drug discovery thought leaders in the industry using AI to model and predict medicinal and biological properties.
They needed a digital campaign strategy to reach a global audience invested in the company and build a solid pipeline for the future.
C&EN Media Group was tasked with solving these questions from the team:
- How do we reach our target audience?
- What format can we promote our message in
The Strategy
Targeting the Right Audience
Presenting to the audience the right way
The Program
The client selected the sponsored content ad placement for the campaign. The C&EN Newsletter was the ideal placement opportunity to promote a topic such as AI Drug Discovery, where more than 245k readers are accustomed to reading such engaging topics. With a high engagement on the first ad placement, the client promoted the webinar ad in 3 additional issues.

The Results
Click Through Rate
Email Open Rate
Plan Your Next Campaign with Us
C&EN Media Group is available to consult with you on your marketing challenges. We pride ourselves on driving real business results for our clients. Contact us or download our Digital Advertising Toolkit to learn more.
