InformEx: C&EN in the Big Easy

The InformEx expo wrapped up not long ago in New Orleans, Louisiana as the first major trade show of 2015 for the Pharmaceuticals and Fine Chemicals industries. InformEx…

The InformEx expo wrapped up not long ago in New Orleans, Louisiana as the first major trade show of 2015 for the Pharmaceuticals and Fine Chemicals industries. InformEx opened with hundreds of custom manufacturers, product CROs, and over 3,000 attendees.

IMG_0010 1C&EN headed south to the Big Easy with representatives from marketing, advertising sales, and members of our editorial staff. Kicking off the show in typical New Orleans fashion, C&EN sponsored an exhibitors’ reception downtown on the first night of the conference. Dueling pianos, jambalaya, and Mardis Gras swag set precedent for a busy and exciting week of networking!

We were also thrilled to have C&EN’s new Editor-in-Chief, Bibiana Campos-Seijo, discuss scientific communication and the vision for C&EN and the chemical enterprise over coffee and french doughnuts, fittingly titled Beignets with Bibiana, in the InformEx Networking Lounge.

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As a marketer, one can only hope word of our new Editor-in-Chief would spread as quickly as powdered sugar does from beignets to blazers! We thank everyone who made the event such a success!

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The Networking Lounge was actually a new addition to the exhibit floor this year, residing in one of two newly featured zones: the cGMP zone and the Specialty zone. The cGMP zone, in partnership with CPhI Worldwide, catered to pharmaceutical buyers, targeting CRO/CMO services, intermediates, API’s and process chemical technologies. The Specialty Zone featured custom, contract and toll manufacturers serving a wide array of specialty chemical industries, including agrochemicals, polymers, flavors and fragrance, petrochemical and coatings.

The conference presented a number of educational opportunities, offering participants a diverse range of emerging issues and trends across the fine specialty chemical and custom manufacturing industry. In a brief moment away from our booth, I had the pleasure of sitting in on a lecture conducted by Harry Zervos, principal analyst and business development manager for IDTechEx North America’s on the emerging wearables technology market.

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It seemed a number of people in the crowd shared my sentiment on wearables – are they just a fad or truly the future? However, Zervos made several compelling arguments that smart watches, Google Glass and wristbands are just the beginning. The next generation of wearables: Etextiles. Zervos called upon attendees for collaboration across fine chemical industries, healthcare, textile industries and more – reminding us how important trade shows like InformEx can be to serve as a community meeting place to network and achieve innovative objectives. Fad or future? Still not sure, but Ringly? Sign. me. up.

15048-18Across the hall in the cGMP zone, C&EN Publisher, Dr. Kevin Davies, spoke to an engaged crowd about “The Chemistry of DNA Sequencing” on the show floor. Always ‘happy to put on his author hat’, Davies highlighted the advances in the chemistry of DNA sequencing as outlined in his book, “The $1,000 Genome”. Kevin expanded on the sequencing revolution and how it has transformed fields such as clinical genomics and drug discovery.

[dropcap size=small]T[/dropcap]hese were just a few of the exciting happenings on the bustling show floor. We’re already looking forward to returning to New Orleans for InformEx in 2016, and thanks to those who made our events from this year so successful!

For full coverage of the tradeshow, read further in the Show Dailies published by C&EN:

 

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Sammi Wang

Account Manager
sammi@echinachem.com

Sammi is the General Manager China of eChinaChem, where she has worked since 2005 and previously served as Vice President and Sales Manager. eChinaChem offers news media, conferences and events, as well as education and training services in the chemical, pharmaceutical, and healthcare sectors in China. Before eChinaChem, she worked at GlobalSources as an Account Executive. Sammi received her MBA from the University of International Business and Economics and her undergraduate degree from Yantai University.

Sales Territory: China 

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Kyra Luttermann

Account Manager
kl@intermediapartners.de

Kyra Luttermann is an IT & AI Specialist with a strong academic background, complemented by deep knowledge in Philosophy. She holds advanced training from the University of Oxford in Artificial Intelligence. Kyra excels in AI prompting, consulting, and sales, effectively helping customers reach their target audiences. Since joining IMP and ACS in 2023, she has been instrumental in advancing ACS’s mission, representing the next generation of innovative leaders in the field.

Sales Territories: Germany, Austria, Switzerland, The Netherlands, Ireland, Scandinavia, Belgium, France, Italy, Spain, Portugal, East Central Europe and The Middle East

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Uwe Riemeyer

Uwe Riemeyer is a seasoned Global Media Specialist with over 25 years of experience in media sales, consulting, and planning, primarily for the global chemical industry. Since 1997, he has been affiliated with ACS and operates his own successful media business in Germany. Uwe’s expertise spans all B2B industry segments and related media outlets, supported by a solid foundation in economics and an initial career in the automotive industry. His comprehensive knowledge and strategic insights make him a key player in media planning and consulting.

Sales Territories: Germany, Austria, Switzerland, The Netherlands, Ireland, Scandinavia, Belgium, France, Italy, Spain, Portugal, East Central Europe and The Middle East

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Jim Beckwith

Account Manager
j.beckwith@jgeco.com

Jim Beckwith brings his skills to ACS after a lengthy media consulting career in both for-profit and non-profit media. He specializes in helping advertising partners “connect the dots” between their marketing/lead generation objectives and the wide range of opportunities in the ACS Media portfolio. Jim works with advertisers based in the Southeast and Eastern U.S.

Sales Territories: US East Coast and Southeast 

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Beth Kurup

Beth Kurup is an Account Manager based in Los Angeles, California. She handles marketing programs for clients in the Western United States. Beth’s media and marketing background aid her in creating strategic plans for clients with a focus on details and meeting objectives.  

Sales Territory: US West Coast Sales

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Pete Manfre

Account Manager
p_manfre@acs.org

Except for a brief hiatus in 2022, Pete Manfre has been a fixture at ACS since 2015, helping clients navigate the complex B2B digital landscape. Over the years, Pete has gained the trust of many science marketing leaders with his honest and straightforward approach. His unique insights and expertise have benefitted the small companies looking to gain traction with new potential customers and the well-known industry brands looking to elevate their thought leadership and capture bigger market-share.

Sales Territories: ACS Meetings Exhibition and Sponsorships (ACS Spring, ACS Fall and Pacifichem) 

Chris Nolan

Chris Nolan

Chris Nolan has been creating solutions for C&EN and ACS advertisers since 2017. After growing the western US territory to $1.6M from $800k, he was promoted to national sales manager in 2021. He is based in Chicago and covers the central US and Canada. His background in media solutions includes successful production for such well known global media brands as Fortune, INC, Fast Company, The Nikkei, the FT, and The Globe & Mail.

Sales Territories: US Midwest and Northeast East Coast; Canada; Australia; New Zealand and South America

Mariam Agha 

Account & Marketing Manager
CENBrandLab@acs.org

Mariam is an account manager here at C&EN BrandLab. She works with our clients, art and production teams within C&EN to deliver effective ad campaigns. 

Jordan Nutting Ph.D.

Senior Editor
CENBrandLab@acs.org

Jordan is a Senior Editor at C&EN BrandLab. While earning her Ph.D. in chemistry she also pursued her passion for writing and communication, including a stint as a science reporter during the COVID-19 pandemic. She now funnels her love of words and chemistry into creating compelling science stories and content.

Jesse Harris

Senior Editor
CENBrandLab@acs.org

Jesse Harris is a Senior Editor at C&EN BrandLab. He has been creating internet content since 2016, and has Master’s degrees in both chemistry and chemical engineering. He loves helping STEM experts communicate their science more impactfully.

Shane M Hanlon Ph.D.

Executive Editor
CENBrandLab@acs.org

Shane leads BrandLab’s strategic initiatives and projects. As a conservation biologist turned science communicator and storyteller, Shane brings years of creative and relationship-building experience to BrandLab from his work in the federal government, the National Academies, and scientific membership nonprofits. He is an adjunct professor at the University of Pittsburgh, from which he obtained his B.S. in Ecology and Evolution, and holds a Ph.D. in biology from the University of Memphis.

Heather Lockhart-Neff 

Account & Marketing Manager
CENBrandLab@acs.org

Heather co-leads account management at C&EN BrandLab. She utilizes efficiency and strategy when working with our clients and production teams within C&EN to deliver effective and engaging campaigns. Heather has a passion for telling dynamic stories through multimedia communication channels and brings creativity, curiosity, and charisma to BrandLab partnerships. She obtained her B.S. in International Relations from The College of Wooster in Ohio. 

Cynthia Graham-Tappan 

Managing Director, Sales Strategic Partnerships
CENBrandLab@acs.org

Cynthia Graham-Tappan is an accomplished sales leader with over 15+ years’ experience leading global B2B sales teams within the publishing & media industries.  She has held executive positions with The New York Times, Dow Jones, Agence France Presse, Hearst Corporation and currently oversee Sales & Strategic Partnerships for ACS.   Cynthia has a proven expertise in crafting strategic partnerships, steering high-performing sales teams, and propelling revenue growth. Cynthia also has extensive experience in performance management, market research, digital media monetization, and business development.

Cynthia received her B.S. degree from Towson University and recently completed Executive Education courses with The Yale School of Management and London Business School.  Cynthia resides in Maryland with her husband, and she is a proud mom of four kids.

Kenneth Phan 

Creative Director
CENBrandLab@acs.org

Kenneth is a creative leader with 20 years of experience in in-house and boutique design agencies. He is currently senior creative director for the American Chemical Society’s marketing and communications team. Previously, he was senior creative director for ACS Publications, an international scientific publisher that serves chemistry and related sciences. Kenneth is passionate about translating client business goals into impactful and innovative advertising solutions. Under his leadership, ACS has won numerous awards and accolades for its exceptional design work.