Understanding your customer is key to effective marketing, and customer data should guide every activity. Without it, we rely on stereotypes and anecdotes, which can be misleading. Unfortunately, marketers targeting chemists often lack sufficient data. While there are surveys on life science and healthcare professionals, chemists are underrepresented.

To bridge this gap, the American Chemical Society (ACS) and C&EN BrandLab launched a survey to understand how chemists get information and what interests them. This report provides actionable insights to help science marketers make better decisions.

Inside our report, you will discover:

• Factors influencing chemist buying behavior
• Types of content scientists are reading, watching, and listening to
• Chemists’ attitudes towards generative AI
• Themes that are resonating with chemistry audiences
• Differences between academics and industry scientists, management vs. bench chemists, and age groups

Download the report to access full data insights and analysis. 

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