For most science marketing professionals, participating in live trade shows and conferences is an essential piece of the lead generation puzzle. But even before a global pandemic shut down this avenue, live conferences weren’t always an economical or convenient option.
Virtual conferences, on the other hand, offer many of the same benefits, but with fewer costs and logistical issues. Marketing executives are finding these events are an effective way to meet customers, collect leads, and deliver content.
So we’ve resurfaced our white paper on what science marketers need to know about participating in these shows, now that we’re all shifting our strategies in response to COVID-19.
Complete the submission form to download the white paper on leveraging these events, now with additional resources to help marketers in the “new normal”.