Turn Complex Science Into Powerful Stories That Drive Results
As scientific landscapes grow more complex, marketers face a real challenge: translating rigorous science into content that truly resonates with their target audiences. The 2026 Custom Content Guide was created to solve exactly that.
Inside you will find seven real‑world examples of how BrandLab helps leading organizations use strategic storytelling to increase engagement, build trust, and drive measurable results, including:
- A custom event activation featuring scientist interviews
- A white paper that simplifies a technical product
- An eBook that turns expertise into compelling insights
- A native feature that drives a brand’s trust and authority
- An ACS Discovery Report that positioned a brand on the forefront of innovation
Plus, you’ll get an easy‑to‑digest look at why storytelling works so well in science marketing, including how it captures attention, helps complex ideas land, and motivates audiences to take action. You’ll also get a clear view into how BrandLab brings these stories to life, from our ideation process and performance guarantees to the content formats we create and the extensive reach of our C&EN and ACS channels.
Who is the ACS Media Group?
ACS Media Group connects science brands with influential scientific audiences across ACS, C&EN, ACS Journals, and CAS Common Chemistry. We’re here to help you reach the right people, in the right places, with the right message.

Download the C&EN BrandLab Custom Content Guide
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