Senior Editor
Custom Content Studio
BrandLab is ACS’ custom content studio. Our award-winning team of PhD-level writers and editors partners with some of the world’s most innovative companies to turn their complex science into compelling content that resonates with skeptical scientists and technical decision-makers.
Download Custom Content Guide
Tell Your Science Story with ACS BrandLab
Every BrandLab campaign is backed by guaranteed leads and impressions, ensuring measurable ROI.
1 Million + Impressions
A leading CDMO wanted to showcase its oncology expertise. A C&EN feature earned 1M+ impressions.
630+ Leads
A software firm wanted to showcase new tech to scientists. BrandLab’s campaign generated 3x their lead goal.
900+ Leads
A leader in scientific data management wanted to showcase how its tools intersect with AI. A curated email series told their story and drove leads.
Discover the impact of our custom content campaigns by exploring our BrandLab portfolio.
View BrandLab PortfolioMeet the BrandLab Suite of Custom Content Products
Every BrandLab program pairs you with PhD-level science writers and editors. From building awareness to generating qualified leads, every solution is backed by performance guarantees and promoted to ACS' engaged scientific audience.
Custom Science White Papers
With BrandLab’s White Paper Program, you can position your brand as a thought leader while speaking directly to your audience’s biggest challenges.
Custom Science E-Books
BrandLab’s proven e‑book program can turn your expertise into clear, compelling insights that educate your audience on emerging trends and critical industry topics.
Custom Native Features in C&EN
Our native features tap into the authority and influence of C&EN to tell your story in a way that resonates with the scientific community. With access to C&EN’s 94,000 print and e‑magazine subscribers and 758,000 monthly page views on cen.acs.org, your message reaches a loyal, highly engaged audience.
Custom Science Infographics
Through infographics, BrandLab can help you transform complex data and research into visually compelling infographics that inform, inspire, and engage. Our team of scientists‑turned‑marketers and creative experts distills intricate concepts into clear, captivating visuals.
Download Custom Content Guide
Custom Science Email Series
BrandLab’s Email Series program can help you ignite brand engagement with educational content delivered directly to scientists’ inboxes. A targeted campaign drives qualified sign‑ups, followed by a curated mutli-part email series to spotlight your expertise, elevate your thought leadership, and strengthen brand affinity across the scientific community.
Custom Concepts
With custom concepts, you can capture scientists’ attention with completely original, tailor-made solutions. We’ve helped clients create audience surveys, audio storytelling features, and immersive event activations, all designed to spark engagement. Reach out for a complimentary consultation to get started.
Meet Our BrandLab Team
On-Demand Webinar: Creating Content Scientists Can’t Resist
Discover how to craft compelling science stories that resonate with expert audiences.
Science content often misses the mark—either oversimplified for experts or too dry to engage anyone. In this on-demand webinar, two scientist-turned-content marketers share how to turn complex research and expert insights into captivating, high-performing thought leadership.
Watch Webinar
Case Study Library
Achieved Success with ACS BrandLab
AI in Science Email Series Attracts Nearly 1,000 Engaged Subscribers
How CAS built a multi‑channel content campaign that attracted nearly 1,000 engaged subscribers
White Paper Exceeds Lead Guarantee by 320%
Flare™ by Cresset is a cheminformatics tool that allows scientists to use Free Energy Perturbation (FEP) to easily and accurately…
Targeted Content Campaign Boosts Brand Visibility, Surpasses Lead Goal by 156%
U.S. Soy found soy-based products were pigeonholed into a single market: soy as food. Researchers were overlooking soy’s potential as…
Driving Leads by Solving Audience Needs
MilliporeSigma wanted to showcase themselves as a digital technology company committed to supporting chemistry R&D. They needed to understand more…
Event Activation Fuels Brand Awareness Content
The Welch Foundation wanted to raise awareness of the Foundation’s awards and conference, celebrate the awardees, highlight the history of…
Increasing Consumer Awareness and Demand for Sustainability with Custom Content
Consumers increasingly demand sustainability in their products, driving growth in renewable agriculturally derived materials. The United Soybean Board (USB) wanted…
Demonstration Product Capabilities in Solving Global Environmental Challenges
TA Instruments (Waters Corp.) wanted an effective lead generation tool that would capture leads and drive sales for its polymer…
Building Brand Reputation and Leading the Way for Sustainability
Customers, regulators, and investors increasingly require products made using sustainable materials and processes, with an eye toward efficient operation and…
Building Awareness of a Product with Many Applications
Evonik is one of the world’s largest producers of hydrogen peroxide and peracetic acid for different applications, such as wastewater…
Solutions-Focused Brand Awareness Informed by Audience Research
MilliporeSigma wanted to showcase themselves as a digital technology company committed to supporting chemistry R&D. They needed to understand more…
