Digital Advertising

Deliver results with digital anytime, anywhere.

According to our study on buying behavior, 45% of scientific buyers cited internet searches and online journals as a way of learning about new products or technologies. Our suite of online publications attracts more industry researchers and scientists than any other online chemistry publication in the world – over 33 million researchers each year.

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C&EN’s diverse digital options give you the ability to target any segment you choose and track the results.

Through rich media ads to eNewsletters that receive 3x the industry standard open rates, we can help you reach your ideal audience through as many different channels as you like:

Reach a Global Audience of Chemists and R&D Professionals with C&EN’s Digital Advertising

 

Download the Digital Advertising Toolkit to learn:

  • Strategies and tactics to engage the modern scientific buyer online
  • C&EN’s solutions that will help surround your target audience before, during and after events and tradeshows.
  • How to select the best digital channels and ad types to reach them
  • Case studies and results from C&EN digital partnerships
  • Need-to-know terms in our robust glossary
  • Pricing and package details for C&EN’s integrated digital solutions

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C&EN Online Audience Demographics

With an average of over 304,000 unique visitors each month on C&EN, and over 2.5 million unique visitors on ACS Publications, our suite of online publications attracts more industry researchers and scientists than any other online chemistry publication in the world. Tap into the buying power of our audience.

325,400

Monthly Unique Visitors – cen.acs.org

425,104

Total Monthly Visits – cen.acs.org

584,561

Monthly Page Views – cen.acs.org

3:16

Average Time on Site – cen.acs.org

  • 91
    online visitors Involved in purchasing process
  • 62
    Make final purchasing decisions
  • What's the Right Way to Go Digital?

Banner Ads

C&EN offers high-visibility leaderboard and skyscraper ads for a more interactive approach.

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  • Native Ads

1. Native Display

Native display units promote your content with artful imagery, well-written headlines that lead to a landing page on your site that is relevant and prompts user to complete an action.

2. True Native

True native ad units provide the complete authentic native experience. Ad units are designed to match the look and feel of our editorial content, these units appear within the editorial feed driving readers to a custom landing page hosted on our site.

3. Native Video

Educate and entertain readers with the most easily consumed and shared format – native video. These ad units are built within the editorial feed to serve high-quality click-to-play video content in a non-interruptive way.

  • Rich Media Ads

1. Reveal Ad Units

We’ve added exclusive new rich media formats to our digital portfolio – introducing header reveal and in-article reveal units. These ad units are first-in-class, delivering ad campaigns in highly visible, non-intrusive formats. The header reveal offers a large space for your advertisement and is
the first thing that readers see when they visit our site. The in-article reveal unit is strategically placed in-line within articles allowing for a seamless experience as readers scroll throughout the page.

2. Expandable Display Units

Rich media ads can generate up to 1,000% increase in ad interactions, making engagement rates 6 times higher than static display ads. These engaging units expand on click.

Contact us about our digital advertising programs.

Start generating more leads today with C&EN Advertising

Contact us now to find out how to build an integrated advertising campaign.

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