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Lead Generation Case Studies for the Science Marketer
For over a decade, C&EN has been producing successful lead generation campaigns for advertisers who need to connect with – and sell to – a scientific audience. Whether it’s positioning your company as subject matter experts, running demos of your products, or showcasing testimonials in proven formats, the case studies featured here are a sample of what C&EN Media Group has delivered for your peers.
Our client wanted an effective tool that would capture leads and drive sales for its Active Pharmaceutical Ingredient and Drug Product manufacturing business, demonstrating their ability to meet the needs of the biopharma industry. How could this information be presented in a format that was easily accessible and provide value to the end user?
Our client needed to better understand how laboratories currently manage their analytical data. How could they leverage C&EN to better understand their audience’s needs, and then create and deliver content that would resonate with this target market? See how over 750 survey respondents translated into over 500 leads with direct purchasing power.
C&EN Media Group developed a turn-key webinar program including email promotions, banners, and a custom landing page on behalf of our client. Our marketing teams worked together to refine content in a format that would be appealing for their target audience, and demonstrate how their products could solve problems. We also put together a post-webinar plan to help categorize the high number of leads that came in.
C&EN Media Group built a promotional strategy around Waters’ supplied whitepaper on ‘Managing Your Labs’ Data’. While Waters already had materials and didn’t need C&EN’s content production, our team developed a custom landing page to host the materials, as well as banners ads and other campaign assets to push to Waters’ target audience of lab and technical managers. C&EN’s brand authority engaged an audience of key decision makers, driving significant traffic to the landing page, and securing over 500 leads.
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How do you define and reach your target audience? What technical details do you need to consider when delivering online content? Here at C&EN, we tackle these questions and deliver real ROI for our clients through our lead generation programs. Whether you have a whitepaper already at your disposal, or you need all of C&EN’s turnkey services, there’s a solution for every budget and objective.
Scroll through our case studies at left to find one that speaks to your goals. Then simply enter your email below, and we’ll get in touch to answer any questions you may have. As a bonus, you’ll instantly receive our Lead Generation Playbook as a PDF download.
- Featured Case Study: Agilent
Our client needed to capture and drive sales leads for its atomic spectroscopy range which included the ICP-MS and ICP-MS/MS technologies. The execution needed to be strategically timed in order to capitalize on the pending deadline for implementation of the new elemental impurities guidelines for drug products and ingredients. Given the growth of the pharmaceutical industry globally, they also needed to reach prospects in Europe and Asia. See which lead generation program our client utilized to secure over 1,000 leads that had a real business impact: $3.7MM in potential revenue. See case study
Want to learn more about the benefit of incorporating lead generation into your marketing mix? Need to reinvest your budgets, or promote thought leadership? Our sales representatives and C&EN marketing teams can walk you through the best options to match your goals.
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