C&EN Webinars

Webinars will continue to lead the way in a virtual world.

In this new normal where we’re all home, webinars are the key solution and have become really the only two-way channel of communication with your target audience wherever they may be. While webinars have always been an effective tool for science marketers, they are now more than ever an essential part of all marketing strategies. With in-person events cancelled, its not surprising that webinars have emerged as the perfect tactic for B2B marketers, bridging the gap and helping brands connect with their audiences. Here at C&EN, we’ve seen an unprecedented number of registrants in the last two years that actually convert into attendees (attendance is up 149% from 2019).  Our highest performing webinar had 3,209 registrants. Our on-demand attendance rate is up 30% and engagement continues to remain high. Follow our webinar guidelines to ensure your webinar is set up for success.

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Lead meaningful conversations with proven results

Sponsored C&EN webinars can be completely sponsored driven, enlisting your company’s subject-matter experts to discuss your technologies and industry. There are also opportunities to include your company’s branding on a C&EN editorial-led initiative. Our webinars are typically a 45 minute presentation on a topic, plus a live 15-minute question and answer discussion at the end of the broadcast. C&EN prepares all marketing materials and generates leads from our pool of interested and influential contacts, including ACS Members and C&EN readers. Ask us about our new editorially-led webinar sponsorship opportunities, with featured discussions on our industry’s response to the COVID-19 pandemic. These editorially led-topics have generated over 1,000 registrants within hours. 

 

Our stats:

650

Avg. Total Registrations (2021)

55

Min. Avg. Viewer Time

149%

% increase in live attendance (from 2019)

  • 97
    Surveyed ACS members find C&EN webinars beneficial
  • 46
    Avg. Total Live Registrations

Solutions and case studies for the science marketer.

Download the lead generation playbook to learn:

  • The who, what, when, where and how of lead generation
  • C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
  • Case studies of successful campaigns with webinars, whitepapers, eBooks, surveys & quizzes

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Lead Generation Case Studies for the Science Marketer

For over a decade, C&EN has been producing successful lead generation campaigns for advertisers who need to connect with – and sell to – a scientific audience. Explore our case studies to find one that speaks to your goals.

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Contact us about our lead generation programs.