Webinars will continue to lead the way in a virtual world.
Webinars have always been a top performing lead generation tactic, but the pandemic propelled webinars to a whole other level. Since then, webinars have emerged as a critical tool for B2B marketers, helping brands connect with their audiences wherever they may be. The ROI continues to deliver year over year because audiences are actively searching for and engaging with rich content through webinars, which in turn helps marketers identify and prospect those most engaged leads. Here at C&EN, our webinar engagement continues to remain high with an average of 680 webinar registrants and an average of 45% attendance rate. Our highest performing webinar had 2,259 registrants. Our on-demand attendance rate is up 30% and engagement continues to remain high. Follow our webinar guidelines to ensure your webinar is set up for success.Download Playbook & Rates
Lead meaningful conversations with proven results
Sponsored C&EN webinars can be completely sponsored driven, enlisting your company’s subject-matter experts to discuss your technologies and industry. There are also opportunities to include your company’s branding on a C&EN editorial-led initiative. Our webinars are typically a 45 minute presentation on a topic, plus a live 15-minute question and answer discussion at the end of the broadcast. C&EN prepares all marketing materials and generates leads from our pool of interested and influential contacts, including ACS Members and C&EN readers. Ask us about our new editorially-led webinar sponsorship opportunities, with featured discussions on our industry’s response to the COVID-19 pandemic. These editorially led-topics have generated over 1,000 registrants within hours.
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Solutions and case studies for the science marketer.
Download the lead generation playbook to learn:
- The who, what, when, where and how of lead generation
- C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
- Case studies of successful campaigns with webinars, whitepapers, eBooks, surveys & quizzes