C&EN Webinars

Webinars will continue to lead the way in a virtual world.

In this new normal where many of us remain home, webinars are a key solution that offer a two-way channel of communication with your target audience. And with event cancellations continuing into 2021, webinars and virtual events will remain the preferred investment for B2B marketers. C&EN Media Group has been here to help, powering online events, webinars and digital campaigns. Our audience of scientists remain hungry for information: our webinar programs’ registration and attendance have skyrocketed, with registration numbers up 23%, and live attendance up 177%. Follow our webinar guidelines to ensure your webinar is set up for success.

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Lead meaningful conversations with proven results

Sponsored C&EN webinars can be completely sponsored driven, enlisting your company’s subject-matter experts to discuss your technologies and industry. There are also opportunities to include your company’s branding on a C&EN editorial-led initiative. Our webinars are typically a 45 minute presentation on a topic, plus a live 15-minute question and answer discussion at the end of the broadcast. C&EN prepares all marketing materials and generates leads from our pool of interested and influential contacts, including ACS Members and C&EN readers. Ask us about our new editorially-led webinar sponsorship opportunities, with featured discussions on our industry’s response to the COVID-19 pandemic. These editorially led-topics have generated over 1,000 registrants within hours. 

 

Our stats:

862

Avg. Total Registrations

55

Min. Avg. Viewer Time

177%

% increase in live attendance (2020)

  • 97
    Surveyed ACS members find C&EN webinars beneficial
  • 46
    Avg. Total Live Registrations

Solutions and case studies for the science marketer.

Download the lead generation playbook to learn:

  • The who, what, when, where and how of lead generation
  • C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
  • Case studies of successful campaigns with webinars, whitepapers, eBooks, surveys & quizzes

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Lead Generation Case Studies for the Science Marketer

For over a decade, C&EN has been producing successful lead generation campaigns for advertisers who need to connect with – and sell to – a scientific audience. Explore our case studies to find one that speaks to your goals.

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Contact us about our lead generation programs.