Webinars will continue to lead the way in a virtual world.

Webinars have always been a top performing lead generation tactic, but the pandemic propelled webinars to a whole other level. Since then, webinars have emerged as a critical tool for B2B marketers, helping brands connect with their audiences wherever they may be. The ROI continues to deliver year over year because audiences are actively searching for and engaging with rich content through webinars, which in turn helps marketers identify and prospect those most engaged leads. Here at C&EN, our webinar engagement continues to remain high with an average of 680 webinar registrants and an average of 45% attendance rate. Our highest performing webinar had 2,259 registrants. Our on-demand attendance rate is up 30% and engagement continues to remain high. Follow our webinar guidelines to ensure your webinar is set up for success.

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