Lead Generation Playbook

A guide for the science marketer with solutions and case studies.

The Science Marketer's New Normal

Recent times have proven that the modern science marketer must stay steps ahead and be able to pivot strategies to keep business moving. In the past two years, we’ve seen our clients invest increasingly towards lead generation tactics and online events—and that trend is continuing for 2023. Why? Because lead generation provides the ROI required, especially in times of uncertainty.

A lead generation strategy is now a necessity for science marketers to remain competitive. This strategy works favorably for our global audience of scientists too, who are actively searching for the latest technologies, applications, and regulations across topics on instrumentation, pharmaceuticals, and chemicals. In this lead generation playbook, we walk you through the current multidimensional buyer journey that demands novel techniques to connect your solutions to your ideal buyer.

Download the lead generation playbook to learn:

  • The who, what, when, where and how of lead generation
  • C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
  • Case studies of successful campaigns with webinars, white papers, and eBooks

Get ideas and strategies for your next lead generation campaign. Fill out the form to get your copy of the lead generation playbook!

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Backed by the American Chemical Society, more than 155,000 engaged members, and over 31 million researchers of our scientific journals audience, C&EN is global, diverse, and discerning; and the reach for your advertising campaign is phenomenal. We thank you for your interest in our lead generation and advertising programs. You can unsubscribe at anytime via the links provided in the emails you receive. View our Privacy Policy.

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