Lead Generation Playbook
A guide for the science marketer with solutions and case studies.
The Science Marketer's New Normal
Recent times have proven that the modern science marketer must stay steps ahead and be able to pivot strategies to keep business moving. In the past two years, we’ve seen our clients invest increasingly towards lead generation tactics and online events—and that trend is continuing for 2023. Why? Because lead generation provides the ROI required, especially in times of uncertainty.
A lead generation strategy is now a necessity for science marketers to remain competitive. This strategy works favorably for our global audience of scientists too, who are actively searching for the latest technologies, applications, and regulations across topics on instrumentation, pharmaceuticals, and chemicals. In this lead generation playbook, we walk you through the current multidimensional buyer journey that demands novel techniques to connect your solutions to your ideal buyer.
Download the lead generation playbook to learn:
- The who, what, when, where and how of lead generation
- C&EN’s solutions that will help reach your target audience from top to bottom of the sales funnel
- Case studies of successful campaigns with webinars, white papers, and eBooks
Get ideas and strategies for your next lead generation campaign. Fill out the form to get your copy of the lead generation playbook!
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