

Join us at the 2026 Marketing Elements Summit, a premier annual event for the science marketing community hosted by ACS Media Group!
This year’s theme, Forever Evolution: Science Marketing for a New Era, zeroes in on the massive shifts reshaping our industry, and what today’s science marketers must do to stay ahead.
If you’re navigating AI disruption, rapidly changing social platforms, the rise of creators, or unpredictable market conditions… this is where you chart your path forward.
Expect a high‑impact agenda packed with real-world examples, actionable tactics, and unfiltered insights from leading science brands on what’s working right now.
Details
Date: Thursday, August 27th, 2026
Immediately following ACS Fall 2026
Location: Convene
311 W Monroe Street
Chicago, IL 60606
Time: 8 AM – 3 PM CDT, Followed by a Happy Hour
Breakfast and lunch provided
Registration: Registration is now open! This event is free, but space is limited to maintain an engaging atmosphere. Please fill out the form to reserve your spot.
Agenda Overview
We’re diving into the new‑era essentials:
- High-performance lead generation + nurturing that actually converts
- Science-first social media strategies designed for shifting platforms
- How to maximize ROI from exhibitions and sponsorships
- Helping Scientists be better communicators
- Future-proof brand management + rebranding
- Leveraging audience data to refine marketing
If you market to scientists, operate in a technical field, or simply want to sharpen your competitive edge, the 2026 Marketing Elements Summit will give you the insights — and community — to advance your strategy.
About ACS Media Group
ACS Media Group connects science-driven brands with influential scientific audiences across the full American Chemical Society ecosystem. Formerly C&EN Media Group, our new name reflects a broader mission — extending beyond Chemical & Engineering News to include ACS Journals, newsletters, CAS Common Chemistry, global events, and more. Our team of strategists, creatives, and scientists brings deep industry expertise to deliver advertising, sponsorship, and content solutions that build credibility, spark engagement, and drive results.
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2026 Event Agenda
Thursday, August 27th, 2026 • 8 AM – 3 PM CDT • Convene, 311 W Monroe Street, Chicago, IL 60606
2026 Marketing Elements Summit Emcee

EMCEE: Yvonne Pearson, Senior Marketing Manager at the American Chemical Society
Yvonne Pearson is an award‑winning marketing leader with more than a decade of experience developing strategic communication programs for global, nonprofit, and mission‑driven organizations. As a Senior Marketing Manager at the American Chemical Society, she oversees integrated marketing initiatives, strengthens organizational storytelling, and drives digital engagement across diverse audiences.
Her contributions to the field have been recognized through multiple honors, including the Black Women Marketers Achievement Award, BAAAG Hall of Fame induction, and being named one of the 50 Black Marketers to Watch. Yvonne also serves as a mentor with the Content Marketing Institute, supporting the next generation of marketing professionals through guidance, career development, and industry insight.
She brings a thoughtful, people‑first approach to conversations about mentorship, leadership, and the role of marketing in shaping meaningful, culturally informed impact.
How Marketers Lead When Everything Keeps Changing
We’re in a corporate environment defined by constant reinvention, and marketers are navigating reorgs, resource constraints and shifting expectations about what marketing is meant to deliver. In this fireside chat, change management expert Grace Murphy of PwC joins us for a candid conversation about how marketers can lead through unsettling change and assert the value of both the function and themselves as they do it.
Attendees will walk away with:
- Practical ways to navigate change fatigue: How to maintain momentum through uncertainty and resource constraints
- A sharper understanding of change management as a leadership skill: Why communicating transparently, building trust and helping colleagues understand marketing are critical skills
- How to see and seize the opportunity: How periods of transformation can become defining moments for both an organization and the leaders guiding it, and how to harness that for your own growth

SPEAKER: Grace Murphy, Senior Leader, PwC
Grace’s career began at the lab bench and the pharmacy counter — not the boardroom. Trained as a pharmacist, she spent her early career in the pharmaceutical and healthcare industry, where a deep grounding in science, patient outcomes, and regulated environments shaped how she thinks about risk, rigor, and evidence-based decision-making. That same commitment to advancing science in service of society is what drew her to the board of the Chicago Council on Science and Technology, where she helps champion the dialogue between science, technology, and the communities they serve.
Over the past decade, Grace has translated that scientific foundation into a technology-enabled leadership career, rising to a senior leadership role at a global professional services firm. She helps organizations design, implement, and manage the complex changes reshaping their industries — from digital modernization and AI adoption to data-driven operating models and enterprise-wide transformation. Her work spans life sciences, healthcare, and beyond, partnering with clients to turn ambitious strategy into executed reality across technology, process, and people.
Because in Grace’s experience, that last dimension is where transformation is truly won or lost. Technology can be deployed and processes can be redesigned, but change only sticks when leaders bring their teams with them — with clarity, empathy, and conviction. Drawing on her Master’s-level training and her own non-linear journey from clinical practice to enterprise strategy, Grace works alongside leaders to help them navigate disruption with confidence — and lead their people through it without losing momentum, trust, or themselves in the process.
The views expressed are Grace’s own and do not represent those of her employer.
A Creator's Guide to Authentically Connecting with Science Audiences
In this fireside chat, leading science creator ChemThug pulls back the curtain on how scientific audiences discover, evaluate, and engage with content, offering guidance on how brands can build authentic connections in an increasingly skeptical landscape. Takeaways include:
- The types of content resonating (and not) with science audiences
- How to reach audiences where they are discovering content
- When and how to work with creators

SPEAKER: Chem Thug, Science Educator and Communicator
Chem Thug is a Brooklyn native that always kept his childhood wonder about the world. After completing a bachelors in chemistry, he became an educator for 3 years before pursuing his PhD in organic chemistry. During the six years of research, he began the Chem Thug channel with his wife; creating videos explaining chemical phenomena and debunking pseudo-science scams with an entertaining flair. With his PhD completed, he has fully committed himself to science communication and sharing his deep love of chemistry. His work, at its core, seeks to elevate the general public’s awareness and appreciation for the complexity of life through the lens of chemistry. He hopes to instill in audiences of all ages a joy for learning and a desire to grapple with information critically.
Practical Ways to Experiment with AI Across Your Team
Science marketing teams are getting a clear mandate from the top: use AI to move faster, do more with less, and prove value — quickly. At the same time, the rise of generative engine optimization (GEO) is reshaping how content gets discovered and trusted. Attend this hands-on workshop to get practical ways to experiment with AI across your team, without compromising accuracy, trust, or brand integrity. You’ll explore where AI can meaningfully enhance your workflows, why human expertise matters more than ever, and how to pilot new use cases responsibly. Takeaways include:
- Case studies on what other science marketing orgs are doing to integrate AI
- A framework for identifying low-risk pilots to run as use cases
- How to approach GEO

SPEAKER: Blair Ciecko, Senior Vice President, Public Relations, CG Life
Blair started at CG Life in August 2021 on the PR team. A Chicago native, she brings three decades of strategic communications experience to the agency. Blair is responsible for strategic PR initiatives that result in client growth and visibility; works with a stellar team of scientists and storytellers to positively shape earned media outcomes; and contributes to agency growth and creating enduring partnerships. Blair’s career experience has always been on the agency side with diverse exposure to various industries: life sciences, healthcare, manufacturing, chemical, agriculture, and technology. Prior to joining CG Life, she held senior PR, brand, and integrated communication leadership roles at agencies including Edelman and Celtic Chicago, was the co-founder of her own agency, and enjoyed being a local journalist for community news.

SPEAKER: Jeremiah Worth, Managing Director, Life Science, CG Life
Jeremiah’s more than twenty years of experience in omnichannel marketing and communications guide his ability to build digital brand strategies and integrate concepts that engage the life sciences and healthcare sectors. He oversees the life science portfolio of clients at CG Life, providing strategic direction and support to our teams that translates into impactful and measurable programs for the agency’s clients. Prior to joining CG Life in 2013, Jeremiah held management positions at multiple B2B agencies and non-profit organizations, as well as leadership roles at Sears Holdings and the National Multiple Sclerosis Society. He earned his B.S. from Purdue University.
Webinars, Whitepapers and… What Else? Marketers Share How Their Lead Strategies Are Evolving
In this panel, marketers share real-world examples of how they’re diversifying lead strategies across content, channels, and partnerships, offering practical lessons for attracting and nurturing prospects. Takeaways include:
- New ideas for evolving traditional lead generation products
- Examples of high performing campaigns
- How companies are prioritizing lead generation, nurturing, scoring, and more

SPEAKER: Genne Campbell, Marketing Communications Manager, Metrohm USA
Genne Campbell is the Marketing Communications Manager at Metrohm USA, where she focuses on advancing lead generation strategies for scientific and technical audiences. She brings a practical, data-driven approach to evolving webinars, content, and campaign structure into more effective, integrated programs. Her perspective is grounded in real-world execution, with a focus on what drives performance, not just what’s trending.

SPEAKER: Jannelle Roscoe, Director of Digital Marketing, Marketing Systems, and Reporting, Lonza
Jannelle Roscoe is currently Director of Digital Marketing, Marketing Systems, and Reporting at Lonza. She has worked in various marketing and digital marketing roles at Lonza, Sartorius, and in the fitness industry before joining Lonza’s Global Marketing team in late 2021. In her current role, Jannelle oversees demand generation strategies, marketing automation, marketing systems and performance marketing reporting for Lonza’s Global Marketing team.
Additionally, she oversees the digital marketing strategy for Lonza’s Integrated Biologics platform.
Jannelle holds a BA in English from Benedict College and is a three-time Marketo Certified Expert. Outside of work, she enjoys teaching dance fitness classes.

MODERATOR: Anna Barthelme, Lead Generation Manager, American Chemical Society
Anna Barthelme is the Lead Generation Manager at the American Chemical Society (ACS), where she manages production and B2C marketing for lead generation products, helping connect audiences with impactful scientific content and conversations. A Baltimore native, Anna has built a career shaped by curiosity and adaptability, starting in the yachting industry before moving into mental health marketing, where her interest in science and professional development deepened during the COVID era. These experiences inform how she approaches communication and client engagement today. Known for her approachability, attention to detail, and collaborative spirit, she focuses on creating seamless experiences and ensuring every project stays focused on client goals. Outside of work, you can usually find her out on a run, getting lost in a good book, or hanging out with her furry sidekick, Honey.
How To Help Scientists Be Better Communicators
In this panel discussion, we examine how science marketers and scientists can work together to turn complex research into compelling stories, with guidance on coaching, messaging, and shared workflows. Takeaways include:
- The coaching approaches that help scientists build communication skills
- How to translate complex research into compelling stories
- How to build workflows that respect science and marketing expertise

SPEAKER: Erha Andini, PhD, Chemical Engineer & Science Communicator
Erha Andini is a chemical engineer, science communicator, and the creator behind Erha the Explorer, a platform dedicated to making science make sense for 130K+ curious minds and growing. She has a PhD in Chemical Engineering from the University of Delaware, where her research focused on chemical recycling of mixed textile waste, developing practical pathways for recycling the fabrics most of us wear and most recyclers cannot handle. Her work has been published in Science Advances and featured in The Washington Post, MIT Technology Review, Nature, C&EN, and the World Economic Forum.
Born and raised in Indonesia, Erha’s path into science communication was shaped by her own experience translating complex research beyond the lab. Today, she helps make green chemistry, sustainability, and materials science more human and relevant to broader audiences. Her work sits at the intersection of research, storytelling, and science marketing, helping complex ideas reach the people they are meant to serve.

SPEAKER: Jordan Nutting, Senior Editor, C&EN BrandLab, ACS
Jordan is a Senior Editor at C&EN BrandLab. While earning her Ph.D. in chemistry she also pursued her passion for writing and communication, including a stint as a science reporter during the COVID-19 pandemic. She now funnels her love of words and chemistry into creating compelling, human-centered science marketing.

SPEAKER: Jennifer Therrien, Vice President, Marketing and Sales Operations at Cambrex
Jennifer Therrien has more than 10 years of experience within the CDMO and Life Sciences industries, holding leadership roles at Cambrex, Marken, Thermo Fisher Scientific, and Patheon. Jennifer specializes in the strategic marketing of outsourced services for small molecules, biologics and cell and gene therapies. Prior to working in the Life Sciences industry, Jennifer spent 10 years developing marketing programs for IBM, including the category launches of IBM Mobile and IBM Internet of Things.

Moderator: Rob O’Malley, Portfolio Manager for Innovative Science Communications, ACS
Rob (he/him) is a biological anthropologist with a decade of experience working in inclusive and impactful science communication. Before joining ACS in 2026, he was strategic engagement lead for Personal Genetics Education and Dialogue (PGED) at Harvard Medical School, supporting inclusive and impactful engagement with diverse communities about genetics and society issues. At the American Association for the Advancement of Science (AAAS), he led a five-year project to support scientists and educators in sharing and learning with diverse faith communities about science topics. He has also served as Education Committee Co-Chair for the American Association of Biological Anthropologists (AABA) since 2022.
Nurturing Human Relationships: How to Get the Most Out of In-Person Events
In this session, we explore what actually makes in-person events valuable today, offering practical insights on how marketers can create more authentic connections before, during, and after events. Takeaways include:
- How to design moments that spark real connection
- How to extend relationships before/after events
- How to measure success beyond badge scans

SPEAKER: Craig D. Sergeant, Product Marketing Manager, JEOL USA, Inc.
With over 19 years of experience in the industry, Craig has seen the ups and downs of the chemical enterprises and the scientific manufacturing industries of those times. He has worked at Johnson Matthey, Thermo Fisher Scientific, and now JEOL Ltd for the last seven years. In his current role, he has led and overseen over 50 different exhibitions and trade shows each year and coordinates with various vendors and suppliers. The events of COVID-19 especially illustrated the necessity of in-person events, and he looks forward to sharing some stories and experiences of that time and more recently.

MODERATOR: Cynthia Graham-Tappan, Managing Director of Sales & Strategic Partnerships, ACS
Cynthia Graham-Tappan is an accomplished sales leader with over 15+ years of experience leading global B2B and Advertising sales teams within the publishing & media industries. She has held executive positions with The New York Times, Dow Jones, Agence France Presse, The Hearst Corporation and is currently the Managing Director, Sales & Strategic Partnerships for The American Chemical Society where she oversees Advertising and Exhibit Sales. Cynthia has a proven expertise in crafting strategic partnerships, steering high-performing sales teams, and propelling revenue growth. Cynthia also has extensive experience in performance management, market research, digital media monetization, and business development.
Cynthia received her B.S. degree in Marketing from Towson University and enjoys strength training, cooking, painting, and travel.
Additional speakers to be announced soon.
Past Event Highlights
What We Learned from the 2025 Marketing Elements Summit

Expert Insights and Video Highlights
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