

Join us at the 2026 Marketing Elements Summit, a premier annual event for the science marketing community hosted by ACS Media Group!
This year’s theme, Forever Evolution: Science Marketing for a New Era, zeroes in on the massive shifts reshaping our industry, and what today’s science marketers must do to stay ahead.
If you’re navigating AI disruption, rapidly changing social platforms, the rise of creators, or unpredictable market conditions… this is where you chart your path forward.
Expect a high‑impact agenda packed with real-world examples, actionable tactics, and unfiltered insights from leading science brands on what’s working right now.
Details
Date: Thursday, August 27th, 2026
Immediately following ACS Fall 2026
Location: Convene
311 W Monroe Street
Chicago, IL 60606
Time: 8 AM – 3 PM ET, Followed by a Happy Hour
Breakfast and lunch provided
Registration: Registration is now open! This event is free, but space is limited to maintain an engaging atmosphere. Please fill out the form to reserve your spot.
Agenda Overview
We’re diving into the new‑era essentials:
- High-performance lead generation + nurturing that actually converts
- Science-first social media strategies designed for shifting platforms
- How to maximize ROI from exhibitions and sponsorships
- Helping Scientists be better communicators
- Future-proof brand management + rebranding
- Leveraging audience data to refine marketing
If you market to scientists, operate in a technical field, or simply want to sharpen your competitive edge, the 2026 Marketing Elements Summit will give you the insights — and community — to advance your strategy.
About ACS Media Group
ACS Media Group connects science-driven brands with influential scientific audiences across the full American Chemical Society ecosystem. Formerly C&EN Media Group, our new name reflects a broader mission — extending beyond Chemical & Engineering News to include ACS Journals, newsletters, CAS Common Chemistry, global events, and more. Our team of strategists, creatives, and scientists brings deep industry expertise to deliver advertising, sponsorship, and content solutions that build credibility, spark engagement, and drive results.
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2026 Event Agenda
Thursday, August 27th, 2026 • 8 AM – 3 PM ET • Convene, 311 W Monroe Street, Chicago, IL 60606
A Creator's Guide to Authentically Connecting with Science Audiences
In this fireside chat, leading science creator ChemThug pulls back the curtain on how scientific audiences discover, evaluate, and engage with content, offering guidance on how brands can build authentic connections in an increasingly skeptical landscape. Takeaways include:
- The types of content resonating (and not) with science audiences
- How to reach audiences where they are discovering content
- When and how to work with creators

SPEAKER: Chem Thug, Science Educator and Communicator
Chem Thug is a Brooklyn native that always kept his childhood wonder about the world. After completing a bachelors in chemistry, he became an educator for 3 years before pursuing his PhD in organic chemistry. During the six years of research, he began the Chem Thug channel with his wife; creating videos explaining chemical phenomena and debunking pseudo-science scams with an entertaining flair. With his PhD completed, he has fully committed himself to science communication and sharing his deep love of chemistry. His work, at its core, seeks to elevate the general public’s awareness and appreciation for the complexity of life through the lens of chemistry. He hopes to instill in audiences of all ages a joy for learning and a desire to grapple with information critically.

MODERATOR: Maliaka Mealy, Publicist and Media Relations Strategist at ACS
Maliaka Mealy is a Publicist and Media Relations Strategist on the External Communications team at the American Chemical Society (ACS), where she leads media relations and established the strategy for the organization’s first-ever creator and influencer partnership program. In that role, she has shaped how one of the world’s largest scientific societies shows up in the creator economy, setting partnership strategy and bringing science creators into ACS’ biggest convenings to reach audiences who discover science on Instagram, YouTube, and LinkedIn.
She brings nearly two decades of communications experience to the work, with a journalism degree from North Carolina A&T and an early career in the newsroom. Prior to ACS, she led rapid response and communications for the White House Interagency Working Group and earlier led executive and reputation communications at Fannie Mae. A Washington, DC native, Maliaka is fluent in earned media, executive counsel, high stakes narrative work, and the creator economy, with a reporter’s instinct for the story underneath the story.
Practical Ways to Experiment with AI Across Your Team
Science marketing teams are getting a clear mandate from the top: use AI to move faster, do more with less, and prove value — quickly. At the same time, the rise of generative engine optimization (GEO) is reshaping how content gets discovered and trusted. Attend this hands-on workshop to get practical ways to experiment with AI across your team, without compromising accuracy, trust, or brand integrity. You’ll explore where AI can meaningfully enhance your workflows, why human expertise matters more than ever, and how to pilot new use cases responsibly. Takeaways include:
- Case studies on what other science marketing orgs are doing to integrate AI
- A framework for identifying low-risk pilots to run as use cases
- How to approach GEO

SPEAKER: Jeremiah Worth, Managing Director, Life Science, CG Life
Jeremiah’s more than twenty years of experience in omnichannel marketing and communications guide his ability to build digital brand strategies and integrate concepts that engage the life sciences and healthcare sectors. He oversees the life science portfolio of clients at CG Life, providing strategic direction and support to our teams that translates into impactful and measurable programs for the agency’s clients. Prior to joining CG Life in 2013, Jeremiah held management positions at multiple B2B agencies and non-profit organizations, as well as leadership roles at Sears Holdings and the National Multiple Sclerosis Society. He earned his B.S. from Purdue University.

SPEAKER: Blair Ciecko, Senior Vice President, Public Relations, CG Life
Blair started at CG Life in August 2021 on the PR team. A Chicago native, she brings three decades of strategic communications experience to the agency. Blair is responsible for strategic PR initiatives that result in client growth and visibility; works with a stellar team of scientists and storytellers to positively shape earned media outcomes; and contributes to agency growth and creating enduring partnerships. Blair’s career experience has always been on the agency side with diverse exposure to various industries: life sciences, healthcare, manufacturing, chemical, agriculture, and technology. Prior to joining CG Life, she held senior PR, brand, and integrated communication leadership roles at agencies including Edelman and Celtic Chicago, was the co-founder of her own agency, and enjoyed being a local journalist for community news.
Webinars, Whitepapers and… What Else? Marketers Share How Their Lead Strategies Are Evolving
In this panel, marketers share real-world examples of how they’re diversifying lead strategies across content, channels, and partnerships, offering practical lessons for attracting and nurturing prospects. Takeaways include:
- New ideas for evolving traditional lead generation products
- Examples of high performing campaigns
- How companies are prioritizing lead generation, nurturing, scoring, and more

SPEAKER: Jannelle Roscoe, Director of Digital Marketing, Marketing Systems, and Reporting, Lonza
Jannelle Roscoe is currently Director of Digital Marketing, Marketing Systems, and Reporting at Lonza. She has worked in various marketing and digital marketing roles at Lonza, Sartorius, and in the fitness industry before joining Lonza’s Global Marketing team in late 2021. In her current role, Jannelle oversees demand generation strategies, marketing automation, marketing systems and performance marketing reporting for Lonza’s Global Marketing team.
Additionally, she oversees the digital marketing strategy for Lonza’s Integrated Biologics platform.
Jannelle holds a BA in English from Benedict College and is a three-time Marketo Certified Expert. Outside of work, she enjoys teaching dance fitness classes.
Additional panelists to be announced soon.
How To Help Scientists Be Better Communicators
In this panel discussion, we examine how science marketers and scientists can work together to turn complex research into compelling stories, with guidance on coaching, messaging, and shared workflows. Takeaways include:
- The coaching approaches that help scientists build communication skills
- How to translate complex research into compelling stories
- How to build workflows that respect science and marketing expertise

SPEAKER: Jordan Nutting, Senior Editor, C&EN BrandLab, ACS
Jordan is a Senior Editor at C&EN BrandLab. While earning her Ph.D. in chemistry she also pursued her passion for writing and communication, including a stint as a science reporter during the COVID-19 pandemic. She now funnels her love of words and chemistry into creating compelling, human-centered science marketing.

SPEAKER: Erha Andini, PhD, Chemical Engineer & Science Communicator
Erha Andini is a chemical engineer, science communicator, and the creator behind Erha the Explorer, a platform dedicated to making science make sense for 130K+ curious minds and growing. She has a PhD in Chemical Engineering from the University of Delaware, where her research focused on chemical recycling of mixed textile waste, developing practical pathways for recycling the fabrics most of us wear and most recyclers cannot handle. Her work has been published in Science Advances and featured in The Washington Post, MIT Technology Review, Nature, C&EN, and the World Economic Forum.
Born and raised in Indonesia, Erha’s path into science communication was shaped by her own experience translating complex research beyond the lab. Today, she helps make green chemistry, sustainability, and materials science more human and relevant to broader audiences. Her work sits at the intersection of research, storytelling, and science marketing, helping complex ideas reach the people they are meant to serve.
Additional panelists to be announced soon.
Past Event Highlights
What We Learned from the 2025 Marketing Elements Summit

Expert Insights and Video Highlights
View insights from past Marketing Elements Summits below














