print advertising strategies to reach researchers

March 07, 2017

5 Nontraditional Print Advertising Strategies [White Paper]

Although advertisers have shifted budgets toward digital channels, the fact remains that consumers still trust print media. Learn some of the innovative ways companies are using print in our latest white paper.

By C&EN Media Group

Reading Time: < 1 minute

When it comes to engaging your target audience, building brand awareness and demonstrating the value of your products, print advertising can be one of the strongest marketing tools in your corner.

In fact, a 2016 C&EN survey asked recipients about actions taken from promotions. Print ads turned out to be the number one driver to a company’s website, as well as the top method that led to a purchase of a product.

Learn five new ways to do print advertising here.

If you’re not sure why you should turn to print, or would like to know how to take your current print advertising to the next level, this white paper will explain all of the ways in which you can utilize the medium.

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