Clare Russell, BSc, PhD and Paul Avery, BSc, PhD are the Managing Directors of BioStrata, a life science marketing agency. Clare’s research background in physiology, immunology and medical research is paired with many years’ experience in health care, life science and pharmaceutical technology marketing. Paul’s background is based in genetics, molecular biology and pathology, including a PhD completed at the University of Cambridge, before he moved into marketing for scientific companies.
As part of our series profiling the marketing experts in our field, Paul and Clare sat with us to discuss the importance of combining marketing strategy, creativity and scientific knowledge to produce interesting, engaging stories and data-driven marketing results.
They also share their views on the position of science brands in the marketing and advertising space, and how they would ease the marketing hesitations of many science companies.
Read these insights and learn more about Clare and Paul in our Mad Men & Women of Science Marketing series.agency, BioStrata, Clare Russell, Digital Strategies, inbound marketing, Marketing Masters, Paul Avery, science marketing