Agency Profile: Orientation Marketing

Orientation Marketing co-founder Chris Lawson talks science storytelling, how the industry has changed and what excites him about the future.

By C&EN Media Group

Reading Time: 2 minutes

Orientation Marketing is one of six top science marketing agencies featured in C&EN Media Group’s Movers & Shakers eBook. Founded in 2015, Orientation works with drug, ingredients, packaging, medical technology, contract manufacturing, development and and research organizations to increase visibility, engagement and leads. We spoke with Orientation Director and Co-Founder Chris Lawson about his team’s approach to science storytelling, how COVID-19 has impacted his company, and the new trends that both excite and motivate him.

Insights from Orientation Marketing

Chris has over 12 years publishing experience working for some of the world’s largest media suppliers including Haymarket Publishing, Reed Business Information (RBI) and UBM.

Photo of Movers & Shakers eBook featuring top science marketing agency Orientation Marketing
Get more insights from Orientation and other top agencies in our Movers & Shakers of Science Marketing eBook.

He spent a number of years working in science industries and was most recently publisher for Pharmaceutical Technology Europe. Over the years he’s amassed experience and knowledge into what works and what doesn’t in technical B2B marketing. With this background, Chris has kept ahead of the curve when it comes to modern, innovative marketing methodology.

“Our first port of call with any client project is a workshop to understand the client’s target marketing — with a view of creating a buyer persona for the project — before looking at objectives, strategy, and tactics,” says Chris. “Even though the audiences we target are similar, their roles and challenges are often diverse. Once we understand this, only then do we begin to review the possible way of communicating (as well as how to) with that audience.”

Orientation Marketing at a Glance

  • Website:
  • Year Formed: 2015
  • LinkedIn: Orientation-Marketing
  • Primary Industries Served: Pharmaceuticals, Life Sciences, Medical Devices, and B2B
  • Services Provided: Digital and Traditional Marketing and Advertising
  • Target Audiences: Marketing Professionals, Product Managers, and Communications
  • Office Locations: UK, Canada, and Finland

Get the Movers & Shakers eBook

Learn more about Orientation Marketing and get access to Chris’ complete insights in our Movers & Shakers of Science Marketing eBook.