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Long-form content can be a great way to distribute knowledge and land new customers, especially for science marketers, whose content doesn’t always fit into a marketing headline and tagline. When you need more space to articulate an idea or complex product, long-form content done right can have an incredibly beneficial impact.
This white paper will describe best practices and tips for creating such impact, and hones in on three of the most common long-form science marketing tools:
Advertorials
Technical Content, and
Application Notes
Download the white paper below to learn creative strategies for crafting successful advertorials, how to optimize technical content for the digital age, and see real examples from companies both inside and outside the chemical industry.
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