September 28, 2022Since the world made a hard shift towards becoming fully digital during the pandemic, there has been more emphasis on…
December 8, 2020This past year has truly been unprecedented for science marketers, digital strategists and marketing agencies around the world. The chemical…- April 3, 2020It goes without saying that the quality of a brand’s products is vital to its reputation and success. But as…
- December 12, 2019With so many shifts in buyer tendencies and our industry at large, our goal here at C&EN Marketing Elements is…
November 4, 2019For science marketing and communications professionals, time is at a premium. And admittedly, a content audit takes time and doesn’t…
September 26, 2019An engaging, informative webinar can be an immensely useful tool for biotech, pharma, and chemical companies. Done well, it can…- August 13, 2019In this day and age, we have access to a nearly infinite pool of content and information with just the…
August 8, 2019When the bottom line is product or service sales, it’s easy for marketers to get caught up in touting features,…
August 14, 2018“I wish I could read the minds of my wish list clients and know exactly what they were looking for.…- May 11, 2017As a science marketer, you’re used to creating content that is factual: based on experiments in the lab, and showcasing…
