SPEAKER: Jackie Bessey, Senior Marketing Manager, Cambrex

Jackie Bessey has nearly 15 years of marketing experience and has spent the last eight years within the CDMO and Life Sciences industries, including roles at Cambrex, Metabolon, Thermo Fisher Scientific, and Patheon. She currently manages brand messaging and demand generation strategies for Cambrex, focusing on content development and engagement to drive awareness and leads for the company. Jackie holds a BA in English from Wake Forest University.

SPEAKER: Luming Niu, Business Strategy Advisor, Innovate BioStrategies

Luming Niu is currently a Business Strategy Advisor at Innovate BioStrategies, with over 20 years of experience in product management, sales, and marketing in the life sciences industry, particularly in the genomics and proteomics fields. She previously served as Vice President at GeneCopoeia, where she led product, marketing, and business development efforts. She has also held product management, marketing, and sales roles at Agilent and Elsevier, building deep expertise in go-to-market (GTM) planning, product roadmaps, and marketing strategy. She holds an MD from Peking University and an MS from Iowa State University.

SPEAKER: Chris Conner, Content Strategist and Creator/Host of Life Science Marketing Radio

Chris Conner creates custom content for companies and thought leaders in the life sciences that want to attract, grow and educate an engaged audience. A conversation is the raw material for your thought leadership on multiple channels in video, audio, and text.

Over the last 10 years he has interviewed over 300 marketers, scientists, CEOs and authors, as well as a 6-year-old science podcaster and 2 Nobel Laureates. He produces two podcasts for his own audience of marketers and scientists: Life Science Marketing Radio and cc: Life Science, both available on Substack.

MODERATOR: Shanna Jimenez, Director of Society Marketing, American Chemical Society

Shanna Jimenez has over 20 years of marketing experience specializing in data-driven marketing strategies that drive measurable results. She is currently the Director of Society Marketing at the American Chemical Society, focused on furthering the Society’s Mission through targeted, multi-channel marketing programs. Shanna and her team focus on brand management, society outreach, member acquisition, member engagement, paid media optimization, and creating memorable brand activations.  

SPEAKER: Jannelle Roscoe, Associate Director of Digital Marketing and Marketing Systems, Lonza

Jannelle Roscoe is currently Associate Director of Digital Marketing and Marketing Systems at Lonza. She has worked in various marketing and digital marketing roles at Lonza, Sartorius, and in the fitness industry before beginning her current position in late 2021. In her current role, Jannelle oversees demand generation, marketing automation, and marketing systems for Lonza’s Global Marketing team. Jannelle holds a BA in English from Benedict College and is a three-time Marketo Certified Expert.