Marketing Elements Summit 2025
On the Pulse: The Science of Success
Thursday, Aug. 21, 2025 • Washington, DC
A FREE networking and knowledge-sharing event for the science marketing and advertising communities!
Register Today!Sponsorships and speaking opportunities are available! For details, email us at cenmediagroup@acs.org.
Join the movement shaping the future of science marketing!
Join us at the Marketing Elements Summit 2025, a premier annual event for the science marketing community hosted by C&EN Media Group!
Our 2025 theme, “On the Pulse: The Science of Success,” captures the dynamic energy and unparalleled expertise of our vibrant science marketing community. This year’s event will bring together innovative professionals to exchange insights, explore data-driven strategies, and discuss emerging trends in science marketing. Together, we’ll uncover the “science” of effective marketing, gain actionable insights, and build collaborative connections.
Details & Registration
Date: Thursday, August 21st, 2025
Immediately following ACS Fall 2025
Location: Yours Truly DC
1143 New Hampshire Ave NW
Washington, DC
Time: 8 AM – 3 PM ET, Followed by a Happy Hour
Breakfast and lunch provided
Registration: Registration is now open! This event is free, but space is limited. Please fill out the form to reserve your spot.
Why Attend?
- Learn from industry experts. Leave with practical strategies and ideas based on shared experiences and case studies.
- Discuss emerging trends. Learn how the science marketing landscape is changing — and how you can stay ahead.
- Connect with peers. Enjoy the dynamic energy and unparalleled expertise of our vibrant science marketing community.
- Experience the heart of Washington, DC. Situated between Georgetown and the White House, Yours Truly DC offers unparalleled access to the city and many walkable destinations.
Secure Your Spot for our FREE Science Marketing Event!
Please complete the form below to register for the 2025 Marketing Elements Summit on Aug. 21, 2025 in Washington, DC.
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Tentative Event Agenda
Yours Truly DC, 1143 New Hampshire Ave NW, Washington, DC
8 AM – 3 PM ET, Followed by a Happy Hour. Breakfast and lunch will be provided.
Please see below for our tentative agenda. Additional speakers will be added as they are confirmed.
How I Balance Lead Generation and Brand Awareness
Filling your CRM system with contacts is important. But so is building trust in your brand. In this session, life science marketers explain how they balance corporate priorities, limited budgets and their own time for better ROI.
CONFIRMED SPEAKERS:
Jackie Bessey, Senior Marketing Manager, Cambrex
Jackie Bessey has nearly 15 years of marketing experience and has spent the last eight years within the CDMO and Life Sciences industries, including roles at Cambrex, Metabolon, Thermo Fisher Scientific, and Patheon. She currently manages brand messaging and demand generation strategies for Cambrex, focusing on content development and engagement to drive awareness and leads for the company. Jackie holds a BA in English from Wake Forest University.
Attracting the Next Generation of Life Sciences Buyers
Younger buyers have different expectations of brands – and different habits in engaging with them – that will profoundly change how buying and selling is done in the future. This session explores how to reach and engage them on their terms.
How to Use Social Media an AI to Stay Competitive in the Job Market
Marketers must constantly adapt their skills to embrace new technology and meet shifting audience demands. This session delivers practical ways to use AI and social media to enhance career prospects and includes an interactive networking activity.
Aligning Sales and Marketing is Key for Growth. Here’s How to Do It.
When sales and marketing teams pull in the same direction, growth accelerates. This session reveals the friction points that hold teams back—and best practices to build alignment.
What to do When You’re a Marketing Team of One
Small marketing teams have to stretch razor-thin resources and budgets – but their agility can help them outmaneuver larger competitors. Even marketers with large teams can learn from this session, where a life sciences marketer reveals how to prioritize and make the most of scrappy resourcing.
CONFIRMED SPEAKERS:
Jannelle Roscoe, Associate Director of Digital Marketing and Marketing Systems, Lonza
Jannelle Roscoe is currently Associate Director of Digital Marketing and Marketing Systems at Lonza. She has worked in various marketing and digital marketing roles at Lonza, Sartorius, and in the fitness industry before beginning her current position in late 2021. In her current role, Jannelle oversees demand generation, marketing automation, and marketing systems for Lonza’s Global Marketing team. Jannelle holds a BA in English from Benedict College and is a three-time Marketo Certified Expert.
The New Rules of Creation and Distribution
You bought a webinar – can you turn it into an entire multi-channel campaign? This panel session focuses on best practices to get more mileage from your creating and distributing content.
CONFIRMED SPEAKERS:
Chris Conner, Content Strategist and Creator/Host of Life Science Marketing Radio
Chris Conner creates custom content for companies and thought leaders in the life sciences that want to attract, grow and educate an engaged audience. A conversation is the raw material for your thought leadership on multiple channels in video, audio, and text.
Over the last 10 years he has interviewed over 300 marketers, scientists, CEOs and authors, as well as a 6-year-old science podcaster and 2 Nobel Laureates. He produces two podcasts for his own audience of marketers and scientists: Life Science Marketing Radio and cc: Life Science, both available on Substack.
Past Event Highlights
Navigating Change: Key Insights from ‘Marketing on the Edge’ Science Marketing Event
