If you haven’t caught up with our full profile series on the Mad Men and Women of Science Marketing, we’re breaking down the key takeaways from each of the interviews that we conducted, highlighting the keys to a complex science marketing industry.
We were particularly excited to speak with Gary Slack and Gayle Novak, of Slack and Company, a Chicago based integrated marketing company. When founded, this agency was first of its kind, and even pioneered the use of microsites over 20 years ago.
In our interview, we asked them the type of elements that go into multifaceted campaigns, their interactions with researchers within the B2B sector, and much more. Plus they talk about some of their favorite campaigns, and what it looks like to work with a big company like Dow Corning.
Read these insights and learn more about Gary and Gayle in our Mad Men & Women of Science Marketing series.
Keywords: B2B, Digital Strategies, Gary Slack, Gayle Novak, inbound marketing, Marketing Masters, science marketing, Slack and Company