BrandLab
How to Use Storytelling to Make a Case for Technological Transformation: Tips from C&EN BrandLab’s Senior Editor January 18, 2023Read More
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BrandLab
2023 Science Marketing Resources and Trends from C&EN BrandLab and Friends December 20, 2022Read More
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Best Practices
4 Marketing Tactics to Take from Other Industries May 27, 2021Read More
![Innovative science marketing](https://acsmediakit.org/app/uploads/2021/05/MarketingTactics770x520-368x222.png)
Marketing Masters
Daniel Peiffer of Illumina on Life Science Product Brand Strategy: Simplify, Synergize, Stay Ahead October 01, 2018Read More
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Neuromarketing
The Last Step of Your Neuromarketing Guide: Storytelling that Moves Your Audience to Action September 20, 2018Read More
![Persona Builder Guide for science marketers](https://acsmediakit.org/app/uploads/2018/09/PersonaBuilder_Post5_Blog_770x520-368x222.jpeg)
Marketing Masters
Steps to Finding the Right Chemistry for Rebranding Success August 15, 2018Read More
![](https://acsmediakit.org/app/uploads/2018/08/Ashland-770x520-368x222.png)
Neuromarketing
Your Neuromarketing Guide, Step 2: Create Your Unique Marketing Persona July 23, 2018Read More
![](https://acsmediakit.org/app/uploads/2018/07/PersonaBuilder_Post3_Image-368x222.jpg)
Digital Strategies
Persona Builder Guide July 11, 2018Read More
![Persona Builder Guide](https://acsmediakit.org/app/uploads/2018/07/PersonaBuilderGuide-1200x675-368x222.png)