January 08, 2025

Top 5 Science Marketing Blog Posts of 2024

Discover the Most Engaging and Insightful Reads That Captivated Our Audience This Year!

Reading Time: 3 minutes

2024 was a milestone year for our Marketing Elements Blog and Newsletter! We celebrated a decade of content and triumphantly returned to in-person events with “Marketing on the Edge” in Denver on August 22.

We couldn’t have done it without YOU! Your clicks, likes, comments, and shares have been the heartbeat of our community, guiding us to create content that truly resonates. We’re incredibly grateful for your support and engagement.

Here’s a look back at the content that struck a chord with you the most in 2024. Thank you for being part of our journey!

Our Top Science Marketing Blog Posts of 2024

Navigating Change: Key Insights from ‘Marketing on the Edge’ Science Marketing Event

On August 22, over 30 science marketers gathered at C&EN Media Group’s “Marketing on the Edge” event to explore transformative trends reshaping marketing strategies. Our experts shared insights on generative AI, leveraging STEM influencers, future-proofing your brand and much more. Amidst the flurry of changes, the core message was clear: trust and authentic connections are crucial.

Read “Navigating Change: Key Insights from ‘Marketing on the Edge’ Science Marketing Event”

How to Create Display Ads: Best Practice for Science Brands

Digital Display Advertising Best Practices

Display advertising can be a powerful tool for science brands. When executed effectively, they can reach your ideal customers on the sites they frequent most and capture their attention with finely-tuned messages and incentives to click through. But there’s more to it than just a beautiful banner ad.

Whether you are new to digital marketing or an experienced pro, we gathered best practices and examples to help you optimize before launching your next campaign.

Read “How to Create Display Ads: Best Practice for Science Brands”

Creating High-Impact Science Content in the Age of AI: Focus on Quality, Not Quotas

With advances in generative AI and the continuous rise of social media, science brands face unprecedented pressure to produce content. But does increasing your output actually dilute your impact and ROI?

We chatted with our own Jesse Harris of C&EN BrandLab and Chris Halling of Orientation Marketing about the increasing importance of a thoughtful, impact-focused content strategy in today’s AI-driven landscape.

Read “Creating High-Impact Science Content in the Age of AI: Focus on Quality, Not Quotas”

Marketing Trends for Science Brands in 2024

What new trends and technologies did we predict to make an impact in 2024?

From YouTube shorts to hyper-personalized content and data-driven campaigns, we explored five tactics on the rise and shared examples from brands that are ahead of the curve.

Read “Marketing Trends for Science Brands in 2024”

7 Reasons Why Print Media is Here to Stay

We live in the digital age, yet print continues to have staying power. From its ability to build trust to neuromarketing insights and reaching key audiences, we discuss why print media still serves a key role in getting your message seen and remembered by life science audiences.

Read “7 Reasons Why Print Media is Here to Stay”