Publisher’s Letter: Welcome to the New Age of Marketing

By Kevin Davies, Ph.D

Reading Time: 2 minutes

At Chemical & Engineering News, we’re always looking for the best ways to bring useful information to our print and online audiences.

With the highest circulation of any chemistry publication, we have the privilege of communicating important news and trends to thousands of chemists and scientists per week. It’s an audience we know very well, and a job we never take for granted.

But chemists aren’t our only audience. We also put a lot of time and energy into our other passion: serving marketers like you who are looking for new and innovative strategies for bonding with your customers and prospective customers.

Recognizing that the world of marketing is changing by the day — with high-quality content taking center stage like never before — we’re proud to introduce the first edition of our new monthly marketing resource, Marketing Elements.

In every issue of this blog (as well as on our corresponding newsletter) we’ll be providing you with fresh insights, expert advice and valuable takeaways on how to connect with scientists through content that speaks to their needs. We’ll cover best practices for webinars, tips on creating powerful print ads, ideas for maximizing trade show investments, and much more. You can also expect access to exclusive white papers and Q&As that deliver practical knowledge on today’s marketing issues.

We have a lot of exciting content in the works for you, so stay tuned!

Our goal for this blog is simple: Share timely and actionable information that will help you do your job better. We know that communicating to scientists is both rewarding and demanding. As experts in this area, we’re driven to share our knowledge to help you succeed as a marketer. We’re all in this together.

In addition to this resource, we’re exploring other ways we can work together —including a custom publishing model through which our team of writers and content experts can assist you in creating authoritative content for your niche audience.

Now is the time to prepare for the opportunities that await us in 2014. Please enjoy the inaugural issue of Marketing Elements, and use the comments section to let us know more about your content goals.


Kevin Davies Publisher C&ENKevin Davies, Ph.D.
Publisher, C&EN

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